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The HONOR X9 Series has accomplished a notable multi-year run within the Philippines, highlighted by aggressive sturdiness campaigns, viral drop assessments, and a rising presence within the native mid-range smartphone section. From the HONOR X9a 5G in 2023 to the helicopter drop take a look at of HONOR X9c 5G, the collection has advanced into one of many model’s flagship campaigns each January.
HONOR Philippines started its X9 push with the HONOR X9a 5G in 2023, coming into the mid-range section with what was then a comparatively low-expectation launch internally. According to HONOR Philippines Vice President Stephen Cheng, the gadget exceeded projections and inspired the staff to additional refine the system for subsequent fashions.
The momentum continued with the HONOR X9b 5G, which adopted the X9a 5G and once more achieved robust traction within the native market. This set the tone for the HONOR X9c 5G, described by the model as its greatest feat but and a results of classes realized from the 2023 and 2024 campaigns.
The HONOR X9 Series has all the time had its emphasis on durability-focused advertising, with early campaigns revolving round 5-foot drop assessments, and later escalating into extra intense actions to showcase resilience.
The evolution of those actions peaked with the HONOR X9c 5G, which was dropped from a helicopter tons of of toes above the bottom. These efforts positioned sturdiness as a central message for the collection and helped differentiate the telephones in a crowded mid-range class.
A key spotlight within the HONOR X9c 5G story was a record-setting occasion that includes 264 members. During this activation, all members dropped their HONOR X9c 5G items concurrently in a coordinated take a look at.
This stunt earned HONOR a spot within the Guinness World Records for “The Most People Performing a Mobile Phone Drop Test Simultaneously,” a distinction the model cites as validation of each its sturdiness claims and its large-scale advertising method. The recognition strengthened HONOR Philippines’ push to be related to credible, high-impact messaging for Filipino customers.
Within HONOR Philippines, the success of three consecutive X9 generations has created each momentum and stress. Stephen Cheng acknowledged that topping the efficiency and buzz of HONOR X9a 5G, X9b 5G, and X9c 5G has grow to be an inner problem for the staff.
He additionally emphasised that the corporate views this as a optimistic take a look at of its expertise and expertise, hinting that preparations for future campaigns are already underway. While particulars of the subsequent iteration are nonetheless beneath wraps, the model has framed upcoming plans as the subsequent step in a longtime January custom for the X9 line.
Beyond the X9 Series itself, HONOR continues to current a broader ecosystem of gadgets within the Philippines, together with smartphones, tablets, laptops, and wearables. The firm positions these merchandise round themes of innovation, reliability, and accessibility throughout totally different budgets.
HONOR’s Philippine footprint is supported by a mixture of bodily Experience and Partner Stores nationwide and on-line channels by means of main e-commerce platforms and social media. The model’s long-term said objective is to contribute to a “new intelligent world” by providing good gadgets that empower customers to do extra.
A: The HONOR X9 Series is a line of mid-range smartphones from HONOR Philippines, which incorporates the HONOR X9a 5G, HONOR X9b 5G, and HONOR X9c 5G, launched throughout 2023, 2024, and 2025.
A: The collection turned recognized for its durability-focused campaigns, beginning with 5-foot drop assessments and escalating to excessive stunts similar to a helicopter drop for the HONOR X9c 5G.
A: HONOR earned a Guinness World Records title for “The Most People Performing a Mobile Phone Drop Test Simultaneously,” involving 264 members dropping their HONOR X9c 5G items on the similar time.
A: HONOR has turned the X9 Series right into a recurring early-year marketing campaign within the Philippines, with main launches sometimes taking place round January.
A: In addition to the X9 smartphones, HONOR presents a portfolio that features different smartphones, tablets, laptops, and wearables aimed toward totally different consumer segments and budgets.
For extra data, chances are you’ll go to HONOR’s website or social media platforms on Facebook, Instagram, and TikTok.
Emman has been writing technical and have articles since 2010. Prior to this, he turned one of many instructors at Asia Pacific College in 2008, and finally landed a job as Business Analyst and Technical Writer at Integrated Open Source Solutions for nearly 3 years.
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