Occasionally, on one in all my uncommon jaunts out into the true world, somebody will ask me what I do for a residing. “I write for PC Gamer,” I invariably reply. “Oh that’s cool,” comes the reply. “I’d like to buy a gaming PC, but I looked at the prices recently and…”
You get the thought. I’m additionally continuously requested by players, each on-line and in the true world, what PC they need to purchase on a funds, and my response typically begins with: “What do you mean by budget?”
You can still buy a sub-$1,000 prebuilt with great specs, but that’s while current stocks last. All indications suggest that, come 2026, DRAM prices are going to bite so hard when it comes to memory modules, SSDs, and even VRAM, that a decently-powerful rig for less than a grand is going to be very hard to find. And in terms of the DIY market? We’re already in deep… waters.
Two years ago, I paid around $100 for the 32 GB Corsair Vengeance RGB DDR5-6000 kit currently sitting in my machine. Yesterday, I found it for $425. Today, I can’t find it in stock anywhere, despite it being, until very recently, one of the most affordable memory kits on the market.
In fact, the cheapest 32 GB DDR5 kit I can find on Amazon at the time of writing is this G.Skill 5400 MT/s set for $340. That’s funds DDR5, for mainstream graphics card cash.
Speaking of graphics playing cards, we have seen the costs stabilise over the previous few months after the ludicrous retailer markups the market was subjected to earlier this yr. You can now discover most current-gen GPUs for round their MSRP, however that is nonetheless chilly consolation for these seeking to construct a machine on a decent funds.
You can choose up an 8 GB RTX 5060 for sub-$300 costs, nevertheless it’s nonetheless fairly thin-going if you wish to flip the settings up within the demanding stuff at something over 1080p. DLSS upscaling and Frame Generation assist, little question. But it isn’t precisely a graphics card we’re leaping up and down over—and must you want to make the leap to the mid-range, an RTX 5070 continues to be $500 at finest.
These are critical sums to put down on single parts that also require an entire host of additional {hardware} earlier than they render a single body.
You might go AMD, in fact, and choose up a 16 GB RX 9060 XT for its $350 MSRP. Actually, the most cost effective I can discover proper now is $380, which most likely speaks to the cardboard’s reputation. Budget players wanted a win, and in a yr with only a few, the little AMD card stood out by being decently priced for the extent of efficiency it delivers.
That’s the place we’re at, of us. A funds GPU is taken into account darn good worth at $380. Add potential VRAM value will increase on high, handed on to the client, and anticipate that premium to climb even additional.
Stack that on high of ridiculous system RAM pricing, and we’ve a major problem. And whereas SSDs have been slower to rise, they’ve actually begun their ascent—with sub-$100 1 TB drives now changing into very exhausting to search out, and good 2 TB Gen 4 fashions beginning to stumble upon the $200 mark.
Prepare to pay greater than you probably did beforehand. Substantially extra, for that matter.
Let me make myself clear—if we proceed to cost out the much less well-heeled from getting into the PC gaming house on this trend, we danger chopping off the entry level into the interest.
All pastimes want a relentless provide of contemporary blood as a way to thrive. If the budget-conscious, entry-level roots of PC gaming are minimize quick, the entire tree appears to be like in critical hazard of, if not toppling over, on the very least withering within the solar. And that is dangerous for everybody, even when you can afford to pay the additional hit.
Not to say these of us with rigs that would do with an improve within the subsequent yr or two. Need a brand new SSD, or enthusiastic about shopping for a extra highly effective GPU to clean out your body charges within the newest demanding video games? Prepare to pay greater than you probably did beforehand. Substantially extra, for that matter.
So, what’s behind these value will increase? Well, relating to the present reminiscence disaster, you’ll be able to largely blame AI. Mostly. Unprecedented demand from AI datacenters, quick provide, increase, DRAM module costs undergo the roof. Should I be cynical, I’d additionally say {that a} reminiscence producer market dominated by just a few main gamers might need one thing to do with it, too.
As for the remaining, add in retailers doing what retailers do, mix that with a {hardware} market that is nonetheless by no means fairly recovered from Covid-era chip scarcity tomfoolery (and the information that many players can pay much more money for parts than beforehand thought, in the event that they should), sprinkle on a touch of tariffs, and also you get the present state of affairs.
I discover the entire thing heartbreaking. I bear in mind begging my dad and mom, on the age of 12, for the money to place collectively my first gaming-capable PC. They paid a major chunk of change, however even accounting for inflation, it was nonetheless far, far lower than they’d should pay now.
I bear in mind saving my money for brand new parts and upgrades. Washing vehicles, mowing lawns, and, as a young person, pulling pints. Doing what I wanted to do, not simply to pay my method, however to take pleasure in my interest on the similar time. I’m wondering about these doing the identical factor now.
Would they be indignant, studying the fixed tales of report tech firm earnings going hand in hand with the ever-increasing sums they’re anticipated to pay for his or her merchandise? I feel I might be. In reality, screw it, I feel I’m.
Times are exhausting, we’re continuously informed. Not on the high, it appears. But additional down the ladder? Yeah, it is getting actual tough out right here—and issues look set to get even rougher. Roll on 2026, ey? I’m going for a stroll.
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