QWELL Is the Lifestyle Platform Reimagining Senior Living in Egypt

With a concentrate on offering older adults with the enrichment they want, QWELL builds houses that assist function.

When we have been youthful, rising up felt like one thing to have a good time. Every additional centimetre, each misplaced tooth, each new phrase was handled as a milestone. But someplace alongside the way in which, that sense of pleasure shifts. Age begins to be seen with fear moderately than surprise, and the transition typically feels abrupt.

QWELL, a complete life-style platform designed to assist older adults, is working to softly reshape how we take into consideration getting older. Through golf equipment, hospitality packages, journey experiences and considerate campaigns, QWELL exhibits that life after 50 will be full, vibrant and simply as expressive as ever.

Psychological analysis on maturity and growing older constantly highlights how autonomy, function and powerful social connections form high quality of life in later years (Clark, 1988; McClure & Leah, 2020). QWELL locations these qualities on the centre of their apply. Rooted within the precept of constructive ageing, its mission will not be solely to assist older adults, however to assist them really feel fulfilled—via a holistic method that retains their every day lives acquainted, partaking and significant.

Created for adults aged 50 and above, QWELL’s layered mannequin provides every thing wanted for easy, supported residing throughout its verticals: QWELL Residences, Hospitality, Travel, Home Fit Out and Club. In the language of Maslow’s hierarchy of wants, QWELL goals for the highest—serving to seniors transfer towards self‑actualisation at any age.

Through QWELL, older adults discover houses particularly designed for them, the place they’ll proceed residing independently, with simply the correct amount of assist. These houses really feel private and heat, not medical or unfamiliar, designed by QWELL in partnership with Madinet Masr, Ora and TLD.

QWELL was constructed on dignity, respect and a deeply private story. The concept emerged when founder Magdy Elridy realised his mom wanted assist to navigate this stage of life—with out shedding the spark that outlined her. Conventional care choices felt boring and uninspired; they wanted to create one thing that isn’t a care dwelling. He believed she, like so many seniors, deserved extra. So he created a spot the place her character, pleasure and independence may shine even brighter.

By providing alternatives to be taught, transfer, play and join—particularly via the QWELL Club—the platform nurtures neighborhood and emotional consolation. It encourages older adults to develop inside a supportive circle, grounded within the perception that it’s by no means too late to rediscover what brings pleasure. In some ways, this stage of life is the right second to take action.

Beyond its companies, QWELL can also be difficult stereotypes via its marketing campaign Living Out Loud – Wakhed Zamany w Zaman Gheiri. The marketing campaign options seniors on motorbikes, in leather-based jackets, blowing up balloons, having pillow fights and enjoyable in skate parks—merely residing as they at all times have, with out limitation or apology. This spirit runs via every thing QWELL does.

References: 
Clark, P. G. (1988). Autonomy, Personal Empowerment, and Quality of Life in Long-Term Care. Journal of Applied Gerontology, 7(3), 279-297. (Original work printed 1988)

McClure J, Leah C. Is independence sufficient? Rehabilitation ought to embrace autonomy and social engagement to attain high quality of life. Clinical Rehabilitation. 2020;35(1):3-12. doi:10.1177/0269215520954344