From Rosé to a Lifestyle Collective: Jesse Bongiovi on Building Lily Pond Group

When Jesse Bongiovi launched Hampton Water Wine Co. together with his dad, Jon Bon Jovi, in 2018, he helped redefine what fashionable rosé may feel and look like—sun-soaked, easy, and rooted in moments shared with the folks you like.

 

Now, with the expansion of Lily Pond Group, he’s increasing that imaginative and prescient far past the bottle. Influenced by years spent within the Hamptons’ uniquely relaxed and refined tradition, Jesse’s strategy to brand-building is all about capturing a sense: the mix of ease, style, and connection that defines an ideal summer time day trip East.

 

With Lily Pond Group’s rising portfolio—together with Hampton Water, Five Springs, and Mezcal Mezul—Jesse is shaping manufacturers that stand for extra than simply good drinks. They’re grounded in storytelling, authenticity, and group, with the form of cultural resonance that turns a product into a life-style.

 

Jesse spoke extra about how he received began, how the Hamptons knowledgeable his strategy, and what he sees on the horizon for the subsequent technology of way of life manufacturers.
 

When did you provide you with the idea for Hampton Water and determine to maneuver ahead with it?

 

JB: We noticed a possibility to vary the narrative round rosé and the concept of “rosé season.” We needed one thing subtle however nonetheless enjoyable and easygoing, one thing that mirrored the approach to life we love. When we related with Gérard Bertrand, all of it clicked. The high quality within the juice matched the story we needed to inform, and that’s once we knew we had one thing particular.

 

How has rising up across the Hamptons influenced your entrepreneurial spirit and the approach to life imaginative and prescient behind your manufacturers?

 

 

JB: Growing up going to the Hamptons with its summer time tradition, its stability of leisure, sophistication, and time spent with family and friends, formed my standpoint. That mix of elevated style and relaxed enjoyable is central to Hampton Water and to every little thing I construct. Focusing on slowing down, having fun with the second, and creating recollections is on the coronary heart of my work.

 

Hampton Water turned a nationwide success — what do you assume made it stand out and join so deeply with folks?

 

JB: From the start, we aimed to construct a life-style, not only a wine. Hampton Water is approachable and grounded in actual moments shared with the folks you like. Even as we expanded into Bubbly, the intention stayed the identical: it’s for each day, not simply particular events. That accessibility and authenticity are what resonated.

 

How has the model developed since its early days, each in its identification and its position in shaping “the Hampton Life”?

 

JB: Hampton Water is greater than a model, it’s actually grow to be a life-style. It represents that laid-back, sun-soaked feeling irrespective of the place you might be. This summer time, we launched our Artist Series, collaborating with famend artists and supporting charities of their selection. It’s been an unimaginable technique to mix artwork, function, and group. 

 

What impressed you to launch Lily Pond Group, and what hole did you see within the way of life and beverage house that you simply needed to fill?

 

JB: We have discovered so many helpful classes in constructing Hampton Water from an thought right into a high-growth model. With Lily Pond Group, we needed to take what we’ve discovered and use that have to assist others convey their visions to life. It’s about championing authenticity, supporting nice storytelling, and serving to manufacturers develop thoughtfully and sustainably in a aggressive business.

 

The first manufacturers beneath LPG — Hampton Water, Five Springs, and Mezcal Mezul — all have distinct personalities. What ties them collectively beneath your imaginative and prescient?

 

JB: Each of those manufacturers has one thing real and distinctive at its core. With Hampton Water, it’s the approach to life and sense of group, and has actually been the framework for creating LPG. Five Springs brings a contemporary, flavor-forward twist to a basic spirit whereas staying true to bourbon craftsmanship. Mezcal Mezul is constructed on sustainability and a mission to welcome new customers into the class. What ties all of them collectively is that they every inform a narrative value sharing they usually’re led by individuals who actually care about high quality, tradition, and connection. 

 

What have you ever discovered from constructing Hampton Water that you simply’re now making use of as you assist develop different way of life manufacturers?

 

JB: Hampton Water taught us the ability of group – that constructing a model isn’t nearly promoting a product, however creating a sense folks need to be a part of. We’ve seen firsthand how authenticity, storytelling, and real connection drive long-term success. Now we’re taking these ideas and sharing our experience with different founders.

 

How do you strike the appropriate stability between inventive storytelling and the enterprise facet of brand-building?

 

JB: You actually can’t have one with out the opposite. Great storytelling drives emotional connection, it’s what makes a model memorable and significant, however that story additionally needs to be supported by good enterprise execution to make it sustainable. For us, it’s about main with creativity whereas conserving a powerful give attention to strategic development.

 

What do you see as the subsequent wave of way of life branding, and the way would you like Lily Pond Group to form that?

 

JB: The subsequent wave is culture-first manufacturers, ones that don’t chase traits however outline them. Consumers need high quality, authenticity, and shared values. At LPG, we’re centered on constructing the subsequent technology of lifestyle-driven alcohol manufacturers that resonate culturally, rejoice craftsmanship, and assist form what’s subsequent in spirits and past.

 

Looking forward, what’s subsequent for you — any upcoming tasks or objectives that you simply’d prefer to share?

 

JB: Right now, our focus is on persevering with to develop alongside our companions at LPG and supporting their momentum. Beyond that, we’re excited to maintain discovering new founders and types that share our ardour for creativity, high quality, and tradition. This is just the start for Lily Pond Group—there’s a lot extra forward.

 

To study extra about Lily Pond Group & Hampton Water Wine Co., click here.