Oodles of Doodles combines enjoyable, performance

In an episode of the kids’s cartoon “SpongeBob SquarePants,” SpongeBob tries to prank and scare his grumpy neighbor Squidward with a drawing named DoodleBob. However, the prank backfires when DoodleBob, who resembles SpongeBob, involves life and runs round Bikini Bottom inflicting chaos.

Younger customers can channel their very own creativity, sans chaotic comics that come to life, due to Oodles of Doodles, a clean-label canned water model for youngsters that lately launched within the United States.

Oodles of Doodles even launched a limited-edition Pineapple Paradise taste in collaboration with Paramount’s movie “The SpongeBob Movie: Search for SquarePants,” which premiered in December. The collaboration consists of 5 collectible can designs that includes SpongeBob and his pals, with every doubling as a doodle floor.

Alisha Eashon, CEO of Oodles of Doodles, says the Paramount collaboration is the primary of a number of deliberate partnerships designed to “meet kids where their imaginations already live.” The workforce is actively exploring extra inventive partnerships that mix enjoyable characters with better-for-you hydration, she notes.

Eashon describes the present canned water market as rising quickly, particularly as households seek for more healthy, extra sustainable beverage choices.

“Parents are increasingly choosing low- or no-sugar drinks that still feel fun and engaging for kids, and canned formats fit that need with convenience, recyclability and a wellness-forward feel,” Eashon says.

As for the youngsters’ beverage market, she notes the area has been gradual to evolve.

“Many traditional options are still high in sugar, filled with artificial ingredients and low in nutritional value,” Eashon states. “Today’s parents are demanding transparency, clean labels and better-for-you options. Kids are also gravitating toward less sugar than other global regions, which creates an opportunity for modern, healthier alternatives.”

Oodles of Doodles was based by dad and mom who wished a more healthy beverage possibility for his or her youngsters — one thing enjoyable, colourful and approachable that didn’t compromise on clear components, Eashon explains.

“It was created to help kids enjoy drinking water while giving parents full confidence in simple, transparent nutrition,” she says.

The model opted for interactive packaging as a result of it was constructed on the concept that hydration can and ought to be each enjoyable and practical, Eashon notes.

“By turning each can into a doodle surface, Oodles of Doodles encourages creativity, self-expression and engagement,” the CEO says. “The team intentionally took things back to basics, letting the can be the creative element that makes kids excited to drink the product.”

The model’s portfolio consists of 5 core flavored waters: Orange and Vanilla, Green Apple and Lime, Strawberry and Watermelon, Black Cherry and Vanilla, and Grape. Each can comprises 5 energy, 1 gram of sugar, 3% actual fruit juice and no preservatives, dyes or GMOs.

Headquartered in Abu Dhabi, with places of work in New York, Barcelona and Cape Town, Oodles of Doodles is actively increasing its U.S. retail footprint and has new flavors and partnerships customers ought to be looking out for, together with the Pineapple Paradise taste. The model expanded its U.S. footprint in December, with availability on Walmart.com, Amazon and extra retail companions.

“Continued national expansion is a key focus moving forward as the brand scales to meet growing demand,” Eashon provides.

The model is introducing Hydration Sticks early 2026, which Eashon says are formulated particularly for teenagers and provide electrolytes and nutritional vitamins for higher day by day hydration and active-day restoration.

The portfolio consists of each flavored and fizzy waters. Eashon explains the importance of providing each choices within the Oodles lineup.

“The sparkling range gives kids the fizzy, soda-like experience they love, but without the sugar, artificial ingredients or calorie overload,” she says. “The still range offers a smoother, gentler sip with the same bold flavor kids crave. Together, they bridge the gap between traditional, sugary kids’ drinks and today’s better-for-you beverage options.”

A enjoyable future

Looking forward, Eashon says the way forward for the class is centered on clear components, lowered sugar, transparency and merchandise that align with trendy household wellness selections.

“Oodles of Doodles fits into that evolution by bridging the gap between traditional kids’ juices and modern functional beverages, offering something playful for kids and clean-label for parents,” she states.

The model is targeted on making hydration much more moveable for households on the go, the CEO shares, together with choices that help lively youngsters with added electrolytes for higher hydration and restoration.

“Oodles of Doodles is committed to the long-term movement toward healthier kids’ hydration,” Eashon says. “The brand focuses on creativity, inclusivity and real ingredients, and is working to redefine what a kids’ drink can be: nutritious, engaging and designed for everyday life. The team is also dedicating to making kids part of the journey, reinforcing that everyone is a doodler.”

Eashon shares that in 2026 the model is about to launch a brand new nationwide contest inviting youngsters to design art work for an upcoming taste, giving younger artists an opportunity to assist form the way forward for the model and see their creativity featured on cabinets.