Singapore’s nightlife operators check new ideas amid rising prices, evolving existence

LEGACY NIGHTLIFE BRANDS DIVERSIFY

Amid the pressures of such evolving way of life selections, some legacy nightlife manufacturers have gone below, together with American restaurant chain Hooters. It will shut its final outlet at Clarke Quay on Jan 31.

Others, nonetheless, are making ready to diversify.

On Monday (Jan 5), Zouk Group announced a multi-million-dollar revamp of its Singapore venues, geared toward increasing its programming and buyer base.

Zouk, one in every of Singapore’s most established nightlife manufacturers, has been experimenting with new ideas like flea markets.

In October, it hosted a free-entry flea market pop-up and daytime occasion that was each family-friendly and pet-friendly.

“What we’ve seen is it opened us up to a different customer demographic – maybe a different type of consumer that wouldn’t have gone to Zouk when it was strictly just a traditional nightclub,” mentioned Mr David Long, Zouk Group’s senior director of Asia-Pacific operations.

Zouk’s upcoming revamp will permit for brand spanking new programming, together with bigger company and MICE (conferences, incentives, conventions and exhibitions) occasions.

The group mentioned it’s anticipating a 20 per cent enhance in footfall following the renovation, which is ready to be accomplished in June.

“There’s a narrative right now that people are going out less. There’s a lot of reasons for that, but I don’t necessarily think that people are straying away from nightlife and entertainment – I think that’ll always be important to people in some shape or form,” Mr Long famous.

“I just think that as a broader-based hospitality and entertainment company, it’s up to us to evolve to the changing consumers’ needs.”