Dry January: ‘catalyst for lifestyle change’

New knowledge signifies that greater than half (58%) of the UK public goal to chop again on or abstain from alcohol in January, with 11% planning a everlasting discount in consumption.

As survey of 1,944 UK adults by client analysis platform Attest has discovered greater than 1 / 4 (27%) intend to surrender alcohol fully for Dry January, whereas an additional 31% are selecting a ‘damp January’ – decreasing however not fully abstaining from the consumption of alcohol.

In complete, 58% of Brits are planning to drink much less this month, with 42% of these viewing the month as a place to begin for longer‑time period moderation or abstinence.

This accounts for 11% of UK adults general, suggesting that 4.7 million Brits plan to drink much less all through 2026.

Todd Latham, CEO of Attest, commented: “Dry January has turn out to be a catalyst for wider way of life change. Consumers should not solely stepping again from alcohol – they’re rethinking how and the place they socialise. Coffee outlets, residence gatherings and even gyms have gotten the brand new centres of social life, pushed by a want to enhance well being, get monetary savings and make extra intentional decisions.

“Brands should consider how they can offer products and services that support wellbeing, moderation and non-alcoholic socialising to continue capturing consumer interest.”

Attest discovered that moderately than switching to alcohol‑free beer (15%), wine (8%) or ‘spirits’ (4%), the bulk plan to go for tea or espresso (54%) as their social drink of selection.

This shift is mirrored in the place individuals plan to assemble: past residence (69%) and occasional outlets (44%) are the most well-liked exterior social venue for Dry January, highlighting a major alternative for cafés to strengthen their function as more healthy social hubs.

However, solely 7% of these decreasing their alcohol consumption intend to decide on low‑alcohol options. Attest notes this will probably be a problem for beer manufacturers decreasing ABV to mitigate the affect of the UK’s upcoming 3.66% alcohol obligation enhance in February, and as such it says producers could have to weigh any tax‑pushed reformulations towards restricted client urge for food for low‑alcohol choices.

In December, a survey discovered 79% of UK adults can be prone to strive drinks that may assist wellbeing objectives resembling decreasing stress, bettering sleep or boosting vitality ranges.

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