Hays Travel UK advertising and marketing partnership

Visit California U.Ok. will companion with Hays Travel in 2026 on a digital marketing campaign. The marketing campaign will run for eight weeks between March and May, constructing momentum forward of the North American World Cup. Timed to be in market throughout the important thing weeks main as much as the Games, the exercise will capitalize on rising pleasure and curiosity in the united statesA. as a vacation spot.

The built-in marketing campaign will characteristic a devoted content material hub, homepage native advert placements, performance-driven promoting, video and show codecs, and paid social and video activations. This will likely be supported by in-store promotion throughout Hays Travel’s department community, alongside focused agent coaching to maximise engagement and conversion.

Hays Travel has been recognized as a key strategic companion with important progress potential within the 12 months forward. As the U.Ok.’s largest unbiased journey company, Hays Travel operates greater than 500 excessive road branches and serves over 3 million clients yearly. Its renewed strategic deal with long-haul journey, notably throughout the high-value traveller phase, aligns strongly with Visit California’s goal to interact a broader and extra numerous client base.

Hays Travel is partnering with Visit California on a multi-channel marketing campaign operating from March 1 to April 30 with a number of entry factors to suit your price range: 

$10,000 possibility:

• Featured throughout the Visit California content material hub
• Rich media promoting throughout the net – 200,000 impressions
• A focused Social Media marketing campaign – 250,000 impressions
• A sponsored publish on the Hays Travel Facebook web page – 3.7 million followers throughout social media
• Inclusion inside a Hays Newsletter – 6 million publication subscribers
• Agent Training – Prominent characteristic in 2 x Visit California and Hays Travel coaching occasions

$5000 possibility:

• Featured throughout the Visit California content material hub
• Rich media promoting throughout the net – 100,000 impressions
• A focused Social Media marketing campaign – 175,000 impressions
• Agent Training – Featured in 2 x Visit California and Hays Travel coaching occasions

$1000 possibility:

• Dedicated gross sales communication issued throughout the Hays Travel gross sales groups (retail brokers, homeworker groups, tour op gross sales groups and digital contact centre)
• Pre-recorded locations coaching webinar added to the Hays Travel Hub (intranet system), which is accessed by all groups
• Destination referenced on the Visit California hub featured on the Hays Travel web site

Thank you in your request. We’ll be in contact!