Super League Gaming Acquires Roblox Recreation & Tech Agency

Santa Monica-based Super League Gaming introduced two unrelated acquisitions. It acquired an curiosity in Hide or Die!, a Top 100 Roblox recreation, and Let’s Bounce, Inc., a advertising and marketing know-how firm centered on enabling scalable, measurable model engagement inside gaming and UGC environments.

The acquisition of Hide or Die! displays a transition from technique to execution because it secures possession positions in cash-generating property throughout the gaming content material and media economic system. The recreation has been visited greater than 570 million occasions in 16 months.

“This is a big moment for Super League. We’ve been clear about expanding our model through ownership positions in proven, revenue-generating properties, and Hide or Die! is exactly the type of asset we want to back. We’re grateful to Cole and Alex for believing we’re the right partners to help grow their business while also fueling our own,” mentioned Matt Edelman, chief govt of Super League, in a press release. “Importantly, building a portfolio of equity ownership interests in cash-generating assets gives us long-term flexibility in how value is structured and shared as our digital asset strategy evolves.”

Hide or Die! has been a preferred multiplayer recreation on Roblox since its launch in 2024, rating among the many platform’s Top 100 video games by concurrent gamers and lately seeing practically 3 million day by day energetic customers. It incorporates a prop hunt conceal and search recreation, the place a bunch of gamers is inserted right into a map filled with objects.

“Super League was one of the first teams to really get what creators are building on Roblox,” mentioned Cole Tucker, co-creator of Hide or Die!, in a press release. “They understand how games like Hide or Die! grow, how players engage and how brands can show up without breaking the experience. We’re excited to work together and take our revenue to the next level.”

Separately, it acquired Let’s Bounce Inc., a advertising and marketing know-how firm centered on gaming environments. The firm is anticipated to have a right away constructive impression on Super League’s path to profitability and skill to ship enduring shareholder worth, enabling extra environment friendly in-game advertising and marketing applications, the addition of turnkey loyalty options to drive advertiser outcomes and a roadmap to extra automated marketing campaign measurement.

Gaming and UGC content material dominate the eye economic system for members of Gen Z and Gen Alpha, with 94% and 96% enjoying video video games, respectively. Marketers proceed to acknowledge the depth of engagement inside these platforms however proceed to hunt extra dependable attribution fashions to justify important shifts in spend away from conventional digital promoting.

“The sustained growth in how under-40 audiences consume games and gamified content is reshaping the media landscape in a way that directly aligns with Super League’s strategy,” mentioned Edelman, in a press release. “By integrating Bounce into our expanding suite of immersive, mobile, and connected TV playable solutions, we are strengthening our ability to deliver scalable, full-funnel campaigns with performance and measurement that meet the expectations of the world’s most demanding marketers.”

Information for this text was sourced from Super League Gaming.