How airport show techniques can benefit from journey surge

Record passenger volumes have turn out to be a defining problem for airports. With journey demand remaining elevated throughout leisure, enterprise and blended “bleisure” journeys, airports are working in a near-constant state of peak site visitors. A 2025 IPX1031 survey discovered that an estimated 92% of Americans deliberate to journey, with enterprise journeys accounting for 36% of that quantity, whereas U.S. journey spending reached an estimated $1.35 trillion, based on the U.S. Travel Association.

Airports, subsequently, have each motive to recollect the previous maxim, “It’s not the destination; it’s the journey,” and do all the things they’ll to make these journeys as straightforward and environment friendly as potential. Digital shows and different types of modern journey signage help that objective at each stage of the journey, notably when passenger volumes are excessive, and knowledge must be delivered with out interruption.

At Myrtle Beach International Airport (MYR) in South Carolina, Samsung shows play a important position in retaining vacationers knowledgeable across the clock, from flight data to baggage updates. “Because uninterrupted service is vital for our passengers and visitors, we depend on these robust, reliable solutions,” mentioned Daniel Perez, Systems Manager at MYR.

That makes it the right time for airports to step again and assess whether or not they’re benefiting from digital signage for journey. With the suitable strategy, they can’t solely drive extra income but in addition ship larger long-term loyalty amongst vacationers who admire the expertise.

Here’s only a sampling of what modern journey signage can do:

1. Make the most effective model impression

First impressions are made within the blink of a watch however keep on perpetually. So, it’s within the airport’s greatest curiosity to make the most effective model impression at step one via the entrance door — if not earlier than. Strategically positioned shows,  together with the ultra-light and skinny 32″ EMDX Series Color E-Paper QHD Smart Signage, can play a number one position on this, beginning with a heat welcome to arriving passengers. This not solely gives the look of fast service, but in addition establishes the model picture and messaging by the point they attain the primary counter.

Displays may also go a protracted solution to demonstrating group and effectivity — two qualities usually bemoaned as lacking at airports. This begins with offering arriving and transiting vacationers the knowledge they should make it from level A to B in probably the most environment friendly manner potential, whether or not it’s to the toilet or gate. That may also entail assuaging the nervousness many vacationers arrive with soothing imagery, or updating details about their flights. In brief, shows might help present the model at its greatest, and the ensuing satisfaction turns into repeat enterprise.

2. Informing vacationers in line

Travelers perceive they should be a part of the road for airport safety screening, however there’s no motive airports and airways can’t use the second as a possibility to maintain the traces of communication flowing. Indoor LED and LCD displays can create transparency by delivering key messages about protocols passengers have to observe, displaying estimated wait instances and updating helpful data, just like the time and climate at locations.

Samsung’s 115” Supersized Signage QH115FX 4K Commercial Display, for instance, could make important updates seen even from a distance, serving to vacationers keep knowledgeable whereas transferring via crowded terminals. Its expansive display screen designed with an anti-glare panel and optimized haze stage ensures readability in shiny, open environments. For an much more hanging presentation, The Wall (P1.2) is a Samsung LED show that delivers immersive visuals in any dimension as much as 8K decision — excellent for sharing real-time updates or branded content material that captures vacationers’ consideration as they wait.

At MYR, the shows are set as much as adapt dynamically as situations change. “Our departure screens can automatically expand into adjacent displays when passenger volume surges,” defined Perez. That flexibility helps cut back congestion and confusion, liberating airport employees from answering the identical questions repeatedly. For passengers, they really feel higher knowledgeable and extra in management about what’s occurring. It additionally possible speeds the method, as extra vacationers could have their journey paperwork and baggage prepared when it’s their flip.

3. Transform time into cash

Often, the dimensions, format and site visitors of airports can create a whirlwind of stimuli that places passengers’ heads on a swivel as they search a transparent path via the seeming chaos. When vacationers take sluggish, tentative steps from level to level — be it to the toilet, gate or lounge — they lose beneficial time that could possibly be spent in airport outlets and eating places. That can add as much as plenty of uncaptured income. Furthermore, a poor expertise could lose long-term income, as sad vacationers could route via a distinct airport sooner or later.

Perez highlights the impact at Myrtle Beach International Airport. “We use Samsung displays in certain locations to deliver concession offerings. Our vendors really like the ease in which we can put their content into an ad rotation via Samsung’s content management system.”

With wayfinding companies on eye-catching LCD and LED shows, passengers can really feel extra assured to discover airport companies, growing gross sales. Airport shows may also spotlight specials and promotions, to not point out locations the airport serves — maybe inspiring a future journey. That’s very true when what’s on the display screen comes from a content material administration system like Samsung VXT, which makes it straightforward to create, broadcast, handle and replace eye-catching content material.

4. Inspire a “keep calm and carry on” mindset

Even skilled vacationers can really feel nervousness a few journey. In truth, a 2024 report by Expedia revealed that air journey is the main reason for stress for Americans. As a outcome, airports have to remember that many vacationers arrive on edge and actively work to cut back their nervousness. Doing so helps guarantee smoother and sooner operations, creating a greater expertise for all, together with airport employees.

Digital signage affords airports and airways an effective way to alleviate this stress and maintain passengers calm and carrying on. This contains offering real-time details about safety points, departure time, gate adjustments, carry-on allowances and extra. Samsung digital shows paired with Samsung VXT can promptly reply questions and issues main as much as boarding  — and accomplish that in a vivid manner that catches extra eyes than traditional, bettering outcomes. 

At MYR, large-format shows help that stage of oversight. “Our communications department relies heavily on a large video wall to help keep the airport secure and operating smoothly,” mentioned Perez.

5. Make the a lot of the post-flight section

As the airplane touches down, the joy amongst vacationers builds. They’re only some steps from having fun with their vacation spot, however first they should go via a generally complicated technique of exiting the airplane, discovering the bags carousels, maybe passing via passport management and customs and reaching floor transportation on the opposite facet.

Here, once more, modern journey signage can information passengers to the place they should go and in probably the most direct manner. Along the way in which and at ready factors, the identical screens may also show compelling content material, together with welcome messages, historical past and details about sights, excursions, motels, transportation and different hospitality choices.

6. Achieving a facility-wide wow issue

Airport show techniques and different types of modern journey signage can do greater than merely talk with vacationers. They can create a wow issue that may proceed far past the doorways of the airport, particularly when utilizing a “wow” show like Samsung’s The Wall All-in-One 146″, which delivers superior visuals in any dimension as much as 4K decision, because of Black Seal Technology and a Neural Quantum Processor. And that wow second can ripple far past the terminal when it’s shared on social media, sparking pleasure amongst vacationers and drawing new guests.

This is extra potential with content material administration techniques like Samsung VXT, which might create interesting content material — because of its huge library of templates, graphics and instruments — and schedule it at the best instances. Features like Takeover Sync Play enhance the flexibleness, permitting straightforward adjustments when alternatives knocks. Best of all, the intuitive system is straightforward to study and function.

Making the a lot of the journey surge

The journey surge represents a golden alternative for airports and airways if they’ll harness the power and trip the wave. Digital shows assist make that potential by enhancing each stage of the journey from the first step. Collectively, they’ll foster a sooner and happier journey expertise that may each maintain current prospects coming again and win new ones.

That’s precisely what Perez has witnessed. “Myrtle Beach International has had an excellent experience using Samsung displays to deliver critical information to the traveling public.”

Discover the complete vary of Samsung transportation solutions and options to seize extra prospects and additional improve the journey expertise.