Royal Caribbean Group is Designing Loyalty for the Method Guests Journey Today

Royal Caribbean Group continues to evolve how loyalty works throughout its portfolio, reflecting a elementary shift in how visitors journey. As vacationers more and more discover the Group’s a number of manufacturers for various experiences, loyalty should do greater than reward frequency; it should acknowledge long-term relationships and adapt as these relationships develop. 

 

To meet this second, Royal Caribbean Group launched Points Choice, a portfolio-wide loyalty functionality that brings larger flexibility, continuity, and goal to the visitor journey throughout its household of manufacturers. The program reinforces the Group’s long-held perception: loyalty ought to develop visitor selection, not restrict it. 

A portfolio first strategy to loyalty 

Guests at this time transfer fluidly throughout trip wants, from multi-generational journey to {couples} and buddies’ getaways, and the celebration of milestone birthdays or anniversaries. Points Choice was designed to mirror that actuality. 

 

Rather than working model loyalty packages in isolation, the Group allows visitors to earn factors on any crusing throughout the portfolio and apply these factors the place they create essentially the most private worth. Whether persevering with to construct loyalty with a most well-liked model or deliberately exploring one other throughout the Group, visitors can information their loyalty journey throughout Royal Caribbean, Celebrity Cruises, and Silversea. 

 

This strategy opens a extra unified, guest-centric mannequin, one which values lifetime engagement throughout the Group’s portfolio of manufacturers. 

 

Extending the worth of each expertise  

Points Choice preserves the familiarity of current loyalty packages whereas providing new flexibility as soon as a crusing is full. Guests proceed to earn cruise factors as they at all times have, based mostly on stateroom class and nights sailed, with the added alternative to find out how these factors are utilized throughout the Group’s loyalty ecosystem.   

  

The program helps evolving visitor preferences over time and removes the necessity to “start over” when exploring new experiences, making their loyalty much more rewarding.  

 

Building an built-in loyalty ecosystem 

Points Choice builds on Royal Caribbean Group’s broader technique to attach loyalty throughout manufacturers. In 2024, the Group launched Status Match, enabling visitors to take pleasure in equal tier recognition and advantages throughout its loyalty packages. 

 

Together, Status Match and Points Choice create a cohesive loyalty framework that acknowledges visitors constantly, no matter which model they select to sail. The result’s an ecosystem designed to reward long-term relationships reasonably than remoted transactions whereas sustaining the distinct character and repair requirements of every model. 

 

Loyalty designed for longevity 

Available for sailings departing on or after January 30, 2026, Points Choice represents Royal Caribbean Group’s dedication to designing loyalty with the way forward for holidays in thoughts. 

 

By linking factors, standing, and recognition throughout its manufacturers, the Group continues to strengthen the way it delivers worth to visitors, guaranteeing that each expertise contributes to a long-lasting relationship that grows over time. 

 

 

For extra info on Royal Caribbean Group’s Points Choice, please go to the respective model pages under.