Samsung’s refreshed Mobile Gaming Hub is making an attempt to make it simpler to find new video games

During CES 2026, Samsung unveiled loads of new TVs, displays and different {hardware}. However, the corporate can be trying to broaden additional into video video games and has introduced a major refresh to its Gaming Hub on smartphones.

Engadget spoke with Samsung’s Jong Woo, VP of Game Services, who defined that the replace will supply extra customized, sooner methods to play and place better emphasis on up-and-coming titles. Now obtainable on Galaxy gadgets, with additional updates deliberate, the brand new hub desires to be a extra energetic house for the newest cellular video games.

“We believe that gamers want to find new content that is personalized to them,” mentioned the VP of Samsung Games Services. He continued: “We want to bring content to users and make it immediately available for them to play. We have instant plays where, through our cloud streaming technology, we can take Android-native games and put them in the cloud, so that when users want to try them, they don’t have to go through the friction of downloading them first.”

According to Samsung, the mobile Gaming Hub attracts over 160 million users across smartphones and other devices. However, the VP of Game Services at Samsung believes that, despite the vast library of games across many genres available to mobile users, “cellular recreation discovery is damaged.”

Initially, the mobile Gaming Hub was a supplemental app for all purchased games, allowing users to track their collection. With this update, all games purchased from both Google Play and the Galaxy Store are stored in the Gaming Hub. It’s designed to be a single place for players to view their owned games, find recommendations, access cloud streaming for select games and even watch highlights from content creators.

According to Woo, the larger goal of the new Samsung mobile Gaming Hub is to personalize and guide the mobile gaming experience for players, which has remained nebulous compared with gaming discovery experiences on PC and consoles.

“We’re getting a lot of feedback from the users, a lot of it from focus testing and beta testing, and what we’re finding is that we believe we are solving pain points for mobile gamers,” said Woo about rebuilding the Gaming Hub. “We’re getting an idea of gamer preferences at the individual, personalized level. Based on all of that, we’re able to provide different types of recommendations.”

Another reason for the new changes to the Samsung Gaming Hub was to help foster a community for mobile gamers, including players and developers. In addition to sharing YouTube videos and content from gaming creators and streamers, the company plans to add more social elements to the Gaming Hub to make mobile gaming feel more active and less isolating.

“Mobile is a very personal experience, right? It’s your personal device, and oftentimes when you play games on mobile, it feels like a solitary experience,” mentioned Woo. Currently, the revamped Mobile Gaming Hub is barely obtainable for Galaxy smartphones and tablets. Users on non-Galaxy gadgets will nonetheless use the earlier model of the Gaming Hub, for now.

Compared with PC and console on-line hubs like Steam and PlayStation Network, it is clear that cellular platforms are nonetheless determining methods to create an equally compelling house for engagement. Even with the huge person base, cellular recreation hubs are typically a go-between for customers to get to the merchandise. There’s extra work to do, however the brand new Gaming Hub could possibly be step one in the precise route.