Tour operator Active England has shaped a model centered solely on the commerce, Adventure by AE.
The model was created for journey advisors looking for energetic adventures within the U.Ok. and Ireland. Adventure by AE will develop bespoke itineraries for guided and self-guided journeys, that includes strolling, biking and wellness.
The model will function within the U.Ok. this yr and launch subsequent yr in Ireland. Active England mentioned the trade-only model formalizes “years of collaboration with trade partners and responding to growing demand for deeper regional access across the whole of the U.K.”
“This new brand gives our partners greater confidence in our wider U.K. and Ireland capability, offering clearer structure and access to the same level of quality, care and authenticity that has always defined our work, while allowing us to expand carefully and deliberately,” mentioned Active England founder and managing director Will Cairns.
Sample itineraries can be found on-line to spark inspiration.
One instance is a seven-day climbing journey in England inspired by film and television. The itinerary visits Blenheim Palace in Woodstock, a fortress used for the filming of “Bridgerton.” It additionally explores the village of Bampton, the backdrop of “Downton Abbey,” and the filming areas from the Harry Potter movies.