[Edito] Safe Play: forestall, detect, assist — our dedication to raised gaming management

Stéphane Pallez 
Chairwoman and Chief Executive Officer

At FDJ UNITED, we recognise that gaming and betting are usually not atypical leisure actions. It should stay leisure. While that is the case for practically 95% of gamers, gaming also can current dangers and trigger severe hurt to probably the most weak. It is for them — and with them — that we act each day.

Our business is altering, and with it our accountability. Gaming is evolving: accelerated digitalisation, synthetic intelligence… These are alternatives, however in addition they carry new dangers of vulnerability.

Another main problem is the growing proliferation of unlawful on-line choices. These choices, accessible in just some clicks on search engines like google or social networks, are utterly unregulated. They expose gamers to main dangers. We should act to make sure that gamers stay inside a regulated, safe and accountable surroundings the place they’re protected.

In this context, we’ve a singular accountability: As France’s main operator — and now a serious European participant — FDJ UNITED goals to advertise its accountable gaming mannequin. Safe Play embodies this ambition: a unified framework of requirements, shared throughout all our actions.

Our dedication shouldn’t be new. For greater than 20 years, we’ve constructed an strategy primarily based on dialogue with the well being and social sectors and civil society: dependancy specialists, researchers, associations, these with lived expertise, and extra.

These ongoing exchanges have enabled us to constantly regulate our practices, right what wanted to be corrected and enhance our methods with humility. Because stopping dangers is not only a matter of complying with the legislation or displaying a warning banner. It means integrating prevention from the design stage of our video games proper by way of to them being consumed.

Safe Play is constructed on a easy precept: defending gamers at each stage of their journey. Structured round three pillars — prevention, detection and assist — this programme is predicated on concrete commitments, deployed throughout all our manufacturers and markets, and unifying all our actions underneath a single voice.

Every new recreation undergoes a rigorous evaluation course of. Rules, design, threat elements linked to recreation mechanics… are totally analysed to evaluate and restrict the dangers of extreme playing. Our most modern choices are additionally submitted to exterior consultants in prevention and dependancy for session.

We additionally commit at the very least 10% of our promoting investments to prevention messages. Why? Because playing includes dangers, and it’s our accountability to obviously inform the general public. Our campaigns complement these – with out changing –  these of well being authorities.

We additionally practice our retail companions in France and Ireland to ban underage playing, supported by a system of controls and sanctions in case of non‑compliance.

• Detect and assist, then.

Our strategy combines digital instruments with human assist: betting limits, self-assessment checks, moderators, and – when wanted – personalised phone assist in play messages, a spread of management instruments, close to real-time monitoring of participant behaviour…

In 2025, greater than 25,000 outbound calls have been made to assist probably the most at-risk gamers: a proactive and important motion that we proceed to strengthen.

Because accountable gaming shouldn’t be elective. It is crucial to defending gamers, combating unlawful choices and making certain a clear and safe surroundings.

Safe Play should develop into a trusted customary, recognised by all: gamers, companions and establishments.

It displays an extended‑time period dedication, absolutely aligned with FDJ UNITED’s goal: selling protected and entertaining experiences.