Global cellular video games income reaches $81.8bn in 2025

Global cellular gaming income rose barely to $81.8 billion in 2025, whereas non-game app client spending surged 21% to $85.6 billion.

That’s based on Sensor Tower’s State of Mobile 2026 report, which described 2025 as a “year of divergence in mobile gaming.”

There had been no new video games that surpassed $1 billion in income for the primary time, with CapCut, WeTV, and ChatGPT main the cost – the latter reaching over $3 billion in in-app purchases.

Overall, 18 apps reached over $1 billion in income final 12 months, which was “evenly split between games and non-games.” Sensor Tower notes that Pokémon TCG Pocket is on monitor to safe over this income threshold in 2026.

Looking at genres, informal and mid-core remained the highest earners whereas hybridcasual noticed the very best enhance in spending, rising 17.1% from $3.5 billion to $4.2 billion.

The technique style additionally noticed downloads enhance throughout Asia, North America, and Europe, with main titles being Funfly’s Last War: Survival and Century Games’ Whiteout Survival.

Last War: Survival and White Survival had been the highest video games globally when it comes to income earned, adopted by Dream Games’ Royal Match and Scopely’s Monopoly Go.

Tencent remained on the prime spot for IAP writer earnings at nearly $8 billion, adopted by Scopely and Century Games.

Elsewhere, Roblox captured 75% of all visits to sport writer web sites final 12 months. 90% of these visits had been direct, whereas 5% got here from natural searches.

However, Supercell’s net retailer skilled essentially the most site visitors, drawing in 1.5 billion visits.

Data from Sensor Tower’s State of Mobile report displays iOS App Store and Google Play obtain and income estimates between January 1, 2024 and December 31, 2025.