Netflix is prioritizing cloud gaming, however co-CEO admits “we still have a lot of work to go do”

Netflix co-CEO Greg Peters has introduced it’s going to prioritize cloud-based video games because it strikes into 2026.

Addressing shareholders by way of Netflix’s Q4 2025 earnings report, Peters referred to as cloud-based gaming “a big advancement and priority” for the streaming big, however acknowledged the agency was “still in the early stages of this rollout.”

“Roughly a third of our members have access to TV-based games as a process of upgrading the TV technology and TV clients to be able to handle that,” Peters stated (as transcribed by Game Developer), including that they’d been “really strong uptake” of its celebration video games.

“And recently, with our party games on TV – Boggle, Pictionary, LEGO Party! – we’ve seen really strong uptake. So, it’s off a small base – I think about 10 percent reach into those eligible members – but our TV-based games have enjoyed quite a significant engagement uptick after that Party Pack launch.”

Peters added: “We are simply scratching the floor at the moment when it comes to what we are able to do on this house, however we’re already seeing a number of cases of how this strategy not solely extends the viewers’s engagement with the service and with the story, but it surely additionally creates synergies that reinforces each mediums. So the interactive and non-interactive aspect. That drives extra engagement and extra retention.

“Bottom line: we’re very bullish on the opportunity side. We’re seeing progress, but we still have a lot of work to go do. And I should say, like all of our developing initiatives, we’re going to ramp our investment based on demonstrated value to members and returns to the business.”

Netflix is within the midst of buying Warner Bros. Discovery. After Netflix introduced that it was going to purchase Warner Bros, together with the corporate’s video games division, for $82.7 billion final month, Paramount Skydance kicked off a hostile takeover bid for the whole lot of Warner Bros Discovery, which its board swiftly rejected, not as soon as, however twice.