Bolt Enters Gaming Through Partnership with Playfinity

Payments and checkout platform will energy in-game commerce throughout a big portfolio of Japanese recreation IPs, together with Lode Runner, Ring King and Zanac

SAN FRANCISCO, Jan. 22, 2026 /PRNewswire/ — Bolt, the checkout, identification and funds chief powering sooner, smarter commerce, at the moment introduced a strategic partnership with Playfinity, a world chief in skill-based and retro video games, to offer world funds, checkout and establish infrastructure throughout a big portfolio of Japanese recreation mental property. Through the partnership, Bolt’s commerce platform will likely be built-in straight into a whole bunch of recreation titles and allow in-game purchases, subscriptions and localized funds for gamers worldwide. The settlement marks Bolt’s entry within the gaming business at scale and expands Playfinity’s capability to monetize traditional and modernized titles throughout world markets.

“This partnership is about honoring the past while building the future,” mentioned Kentaro Yamanaka, CEO of Playfinity. “These games are cultural treasures in Japan and beloved around the world. With Bolt, we now have the infrastructure to bring them to a new generation, globally, instantly and beautifully. Together, we’re creating a modern home for the world’s most iconic game IP.”

Leveraging its in depth entry to recreation and IP rights holders throughout Japan, Playfinity will combine Bolt’s commerce and checkout infrastructure straight into a big portfolio of iconic recreation titles, together with merchandise which were reimagined for contemporary units.

Playfinity brings a singular mixture of artistic and business energy:

• A monitor report of creating 100+ unique skill-based video games
• Ownership and distribution rights to 1,500+ cellular recreation apps
• Access to 1,300+ Japanese retro recreation IPs
• Proven partnerships with 30+ main publishers
• Over 1,000 titles already re-released for contemporary platforms

“Gaming has global scale, deeply engaged audiences, and decades of valuable IP, but the commerce layer has lagged behind how people actually play and pay today,” mentioned Ryan Breslow, Founder and CEO of Bolt. “This partnership with Playfinity, the gold standard for retro and skill-based gaming, is Bolt’s entry into the industry because it’s where our infrastructure matters most. We’re bringing modern payments, identity and compliance directly into games, so publishers can monetize globally and players can transact instantly and without friction.”

Bolt will present the worldwide funds, identification, checkout and service provider of report layer to energy these experiences and to allow seamless purchases, subscriptions, rewards, and cross-game economies for gamers worldwide.

“Our partnership with Playfinity makes classic Japanese game IP viable in a modern commercial environment,” mentioned Kyle Sye, Head of Games at Bolt. “By embedding commerce directly into gameplay, publishers gain new revenue and players get seamless access to the games they already love.”

The partnership will allow:

• One-click purchases and subscriptions inside video games
• Global distribution with localized funds
• New monetization fashions
• Cross-title identities, wallets and rewards
• Brand integrations and commerce inside gameplay
• A contemporary, compliant basis for skill-based gaming

For publishers, Bolt’s partnership with Playfinity helps longer-term monetization of established franchises. For gamers, it permits entry to traditional gaming titles with fashionable buying options. For the business, it factors to a broader transfer towards in-game commerce at world scale.

About Bolt

Bolt is the checkout, identification and funds chief powering sooner, smarter commerce. Its B2B and B2C choices type a complementary ecosystem. Merchants like Revolve, Kendra Scott and Lilly Pulitzer use Bolt to spice up conversion and loyalty, whereas greater than 80 million buyers profit from one-click checkout and a safe, cross-site identification. Bolt’s core product suite, CheckoutOS, and the SuperApp, a brand new all-in-one finance and crypto hub, assist retailers develop whereas giving shoppers comfort and management. From high-risk processing to one-click subscriptions, Bolt replaces fragmented instruments with future-ready infrastructure that scales. The result’s a trusted journey for buyers and sturdy progress for companies of all sizes. To study extra, go to Bolt.com.

SOURCE Bolt