Christian gaming creator urges congressional motion on Google TikTok insurance policies

A Christian gaming creator is urging Congress to look at promoting insurance policies at Google and TikTok after the corporate says its advertisements had been repeatedly rejected regardless of being aimed toward basic audiences and family-friendly content material.

The American Center for Law and Justice (ACLJ) mentioned Wednesday it had despatched a letter to members of Congress on behalf of its consumer, TruPlay Games, calling for an investigation into how the 2 platforms implement their promoting guidelines.

According to the ACLJ, TruPlay has confronted dozens of advert rejections since 2023, together with for advertisements that weren’t focused primarily based on non secular perception.

“This is repeated behavior in the dozens,” TruPlay CEO Brent Dusing advised FOX Business. “We would get rejections multiple times a week.”

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TruPlay Games produces Bible-based video video games designed for kids and households, together with titles reminiscent of “King David’s Battles” and “Chirp Song: Words of Praise.”

Dusing mentioned the corporate’s mission is to supply households a faith-based alternative in kids’s leisure, centered on Christian values and biblical storytelling.

Dusing mentioned TruPlay started promoting on Google in 2023 and on TikTok in January 2024. He mentioned restrictions on Google started roughly a month after promoting began, whereas TikTok rejections escalated extra sharply in 2025.

In its letter, the ACLJ mentioned TruPlay’s advertisements had been rejected underneath Google’s coverage governing “religious belief in personalized advertising,” although the advertisements had been directed to broad audiences reminiscent of dad and mom and cellular recreation customers somewhat than customers chosen primarily based on non secular perception.

The ACLJ mentioned TruPlay modified advert language a number of occasions in an effort to adjust to platform guidelines, together with eradicating phrases reminiscent of “Christian” and “Bible,” however that advertisements continued to be rejected.

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Examples cited by the group embrace advertisements initially labeled “Christian Games for Kids” and “Safe Bible Games for Kids,” which had been later revised however nonetheless flagged, based on TruPlay.

“Our ads were targeted to general audiences — families and parents — not to users based on religious belief,” Dusing mentioned.

Dusing mentioned the lack of entry to Google and TikTok promoting had a “devastating” enterprise affect.

Dusing famous that Google and TikTok signify a considerable share of the digital promoting marketplace for consumer-facing companies. 

“When you lose those platforms, you lose a massive ability to reach your potential audience,” he mentioned.

He added that TruPlay has marketed efficiently on Meta platforms, together with Facebook, Instagram and X with out encountering related points.

TikTok took related enforcement motion, based on the ACLJ, completely suspending TruPlay’s promoting account after what the platform described as “repeated violations.” In one occasion cited within the letter, the ACLJ mentioned TikTok rejected an commercial that included the phrase “church.” In one other case, the group mentioned TikTok declined advertisements as a result of preview photographs in Apple’s App Store confirmed a cartoon depiction of Jesus.

In a press release to FOX Business, the ACLJ mentioned it has but to listen to again from Congress.

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In a blog post published Wednesday, ACLJ Senior Associate Counsel Nathan Moelker mentioned the group is asking Congress to carry hearings and evaluate whether or not present promoting insurance policies that quantity to viewpoint discrimination in opposition to faith-based companies.

The ACLJ additionally pointed to broader issues about how Big Tech applies content material and promoting guidelines, citing a latest letter from FCC Chair Brendan Carr questioning Google’s removing of the Great American Family community from YouTube TV.

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Dusing pointed to automated content-moderation programs as a central concern, telling FOX Business that “these decisions aren’t being made by a person on the phone, they’re being made by automated systems.”

In a press release to FOX Business, a Google spokesperson mentioned, “Ads containing religious content are allowed to run on our platforms. Our policies prohibit targeting people based on their sensitive information, including their religious affiliations, and these are applied consistently regardless of their beliefs.”

Google mentioned TruPlay’s advertisements ran as lately as November, together with advertisements containing non secular terminology.

TikTok didn’t instantly reply to requests for remark concerning the ACLJ’s claims or how their promoting insurance policies are enforced in relation to non secular content material.