PCCW’s video streaming service Viu has launched a vertical video part, known as Viu Shorts, on the cellular app. The new micro-drama vertical content material goals to enhance the streamer’s providing of long-form collection and flicks.
“We are thrilled to add a new facet to our service with the launch of Viu Shorts,” says Janice Lee, Viu CEO and PCCW Media Group MD. “This new feature brings viewers fast-paced storytelling in a 1–3 minute episodic format, perfectly complementing Viu’s extensive offering of premium long-form series and movies. With these bite-sized dramas now part of our offering, we aim to engage our audience according to their content preferences and provide enjoyable viewing for every moment.”
The launch of Viu Shorts follows current content material additions on the platform, together with Korean dramas dubbed in isiZulu and a broader catalogue of Asian collection.
The streamer gives the next key options for Viu Shorts:
- Multi-lingual and multi-genre library: Viu Shorts includes a various and increasing choice of micro-dramas in Chinese, Korean, Thai, and Indonesian. The library spans standard genres together with romance, thriller, selection, and fantasy. Subtitles in native languages are supported.
- Optimised for cellular: Purpose-built for vertical, bite-sized viewing, the Shorts part is seamlessly built-in into the Viu app. A brand new backside navigation bar permits customers to change effortlessly between short-form content material and Viu’s full library of premium, standard-length collection and flicks.
- Freemium entry mannequin: Viu Shorts is offered to all Viu customers. Subscribers get pleasure from limitless entry to the total micro-drama library, and free customers can watch chosen content material. Ads might fluctuate by subscription tier.
- Diverse content material partnerships: Viu has collaborated with main micro-drama distributors Rising Joy and KT Studiogenie, in addition to famend producers, together with China Huace, 1001 Frames and Youhug Media, guaranteeing a gentle pipeline of high-quality content material.
Viu Shorts goals to bolster Viu’s mobile-first technique, catering to the rising urge for food for short-form, on-the-go entertainmentwhile maintainingquality.
Featured titles on Viu embrace:
- Pear Perfect (Modern drama): Follows Shen Qingli whose life is upended by a household tragedy that leaves her financially ruined. She turns into entangled with Gu Heng, a public playboy secretly investigating a human trafficking ring, drawing her into Beijing’s felony underworld whereas uncovering hidden connections and previous secrets and techniques.
- The Most Painful Kiss In The World (Romance, fantasy, household drama): Centres on a girl who can soak up others’ ache by contact. After being deserted by her untrue husband, she begins a brand new path that leads her in the direction of sudden relationships and a redefined sense of objective.
- My Husband Murdered Me (Drama, revenge): Tells the story of Hyang mi who learns her husband destroyed their household to pursue one other relationship. She companions with a mysterious stranger to plan an elaborate act of revenge that exams loyalty and ethical limits.
- Becoming the Wife of a Dark Cult Overlord (Thriller, romance, occult): Focuses on a girl drawn into the internal circle of a secretive cult the place she turns into the spouse of its chief. As she navigates this harmful atmosphere, she uncovers hidden energy constructions and private stakes tied to survival and management.
* The free Viu app is offered to obtain on the Apple App Store and Google Play Store.