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For years, a two-week tour of the American West’s awe-inspiring parks – Grand Canyon, Bryce Canyon and the huge open areas of the Far West – was a top-seller for AmériGo, a French tour operator that focuses on US journeys. “Five years ago, this kind of tour cost around €3,000 per person. Now, it is over €5,500. Everything has gone up. The US has become a very expensive destination for French travelers, who are taken aback by the prices. A basic breakfast will easily cost $40 [€34] per person! Naturally, the number of customers has dropped,” mentioned Jean Eustache, the CEO of AmériGo. Since the inflation disaster, his income has been reduce in half, and his firm has gone from 35 staff to twenty. Eustache is now making an attempt to pivot to Canada, “where the currency is cheaper.”
Like AmériGo, professionals organizing journeys to the US are watching helplessly as numbers fall. In 2025, their buyer base shrank by 15%, in response to the Syndicate of French Tour-Operators (SETO), the union that represents a lot of the business. Bookings for summer time 2026 are off to a poor begin, lagging 30% behind final yr’s figures right now.
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