VIATT 2026 Proclaims Inaugural Lifestyle Trend Forum: Unified Imaginative and prescient For S/S 2027 Throughout Fashion, Home, And Tech

HO CHI MINH CITY, Vietnam — January 26 2026 — The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is about to host its first Trend Forum, providing a forward-looking, industry-wide perspective for Spring / Summer 2027. With the present scheduled from 26 – 28 February 2026 on the Saigon Exhibition and Convention Center (SECC), VIATT’s development curators – NellyRodi™ Agency and MUSEATIVE – will present complete insights throughout the interconnected realms of Apparel Fabrics & Fashion, Home & Contract Textiles, and Technical Textiles & Technologies.

The show of those built-in LIFESTYLE TRENDS, below the umbrella theme ARTISANSHIP, is a primary for the textile {industry}, exploring a substitute for the normal sector-specific development focus. The sub-themes set to be showcased embrace TO WORK, TO RELAX, TO HAVE FUN, and TO CREATE, all key features that form how folks costume, create consolation within the residence, and work together with know-how.

“The launch of VIATT’s inaugural Trend Forum marks an important new step for this fair,” said Ms Wilmet Shea, General Manager of Messe Frankfurt (HK) Ltd. “Leveraging Messe Frankfurt’s nearly three decades of leadership in coordinating apparel and home textiles trend forecasting – a track record of consistently setting industry benchmarks – we are now extending this unparalleled expertise to enlighten the entire textile value chain. Utilising the expertise of our top-level trend curators, this holistic approach is designed to deliver unparalleled insights, foster robust innovation, and empower businesses to anticipate and shape consumer preferences with greater precision and relevance.”

Acting as a unified set of ideas that flows seamlessly throughout sectors, the LIFESTYLE TRENDS form trend selections, residence inside design, and interactions with technical merchandise and interfaces.

Mr Kai Chow, Lead Curator, VIATT Trend Forum and Creative Director of MUSEATIVE, defined the distinctive strategy: “Rather than treating fashion, home, and technology as separate worlds, the Trend Forum presents lifestyle trends as a shared design language – one that shapes what we wear, how we live, and how we engage with the products around us. Instead of presenting trends in isolation, it demonstrates how a single mindset can influence products, spaces, and technologies simultaneously. Because these themes are rooted in human behaviour, they naturally scale across sectors – creating one coherent language that connects what we wear, how we live, and the materials and technologies that support everyday life.”

In this vibrant tapestry for S/S 2027, ARTISANSHIP is about to raise fashion right into a rarefied realm of artistry, with NeIlyRodi™ Agency bringing the 4 distinct themes to life:

TO WORK

This theme slows the rhythm of town and transforms metropolitan dwelling into an oasis of calm. In trend, clothes take the form of fluid tailoring, softly draped attire, and minimal separates. Interiors echo this sentiment, with cushions, throws, and material that create restorative sanctuaries inside dense cityscapes.

It is expressed by way of a color palette of sentimental, pure hues, accented by slate blue and black. Fabrics are notably tender, tactile, and sustainable. Design course emphasises minimalist botanicals, tonal motifs, and natural traces. Applications span tailor-made separates, gentle outerwear, and city-chic loungewear in trend; cushions and material for the house; and aesthetically progressive, wellness-tracking technical textiles.

TO RELAX

Celebrating the season’s carefree spirit, this theme encapsulates the romance of leisure, expressed by way of gentle, ethereal, and intentionally imperfect materials. This temper is liberated by a jubilant mix of ethereal pastels and sun-soaked brights, together with mint, aqua, and teal for freshness, a tender contact of blush and pink, and optimistic pops of vivid yellow and orange.

Fabrics embrace linen, cotton voile, chambray, and natural blends. Design course highlights hand-drawn botanicals, romantic florals, nautical strips, and nation checks. Applications embrace ethereal curtains and informal throws for the house; relaxed trend items; and tech improvements specializing in practical efficiency, wellness monitoring, and round supplies.

TO HAVE FUN

This theme presents an unapologetically dramatic counterpoint, unfolding a world of grandeur, ornament, and glamour. Terracotta, sage, and lavender set up a grounded base, whereas golden ochre, crimson, cobalt, and royal purple electrify the narrative with jewel-like vibrancy, balanced by the mysterious depth of deep teal and midnight blue.

Luxurious materials and textures embrace ornate brocade, jacquard, beading and jewel. Design course options baroque florals, ornate geometrics, and embellished surfaces. Applications span assertion bedding and dramatic material for interiors; night robes and assertion equipment in trend; and textural, 3D-printed, and light-emitting textiles in tech.

TO CREATE

Being essentially the most private and expressive of the S/S 2027 narratives, this theme champions individuality and cultural storytelling. It blends earthy-warm colors with daring vibrancy, the place terracotta reds, golden yellows, and forest greens echo artisanal roots, whereas teal and indigo present fashionable distinction.

Fabrics and textures are notably pure and textural, encompassing hemp, bamboo blends, patchwork, and round/recycled textiles. Design course attracts from cultural motifs, alongside painterly abstracts and painted by hand particulars. Applications vary from fashion-forward layered streetwear and boho ensembles; to daring rugs and creative throws for the house; to AI and digital design integration, protecting textiles, and real-time knowledge integration in tech.

For an preliminary exploration of ARTISANSHIP, the whole Trend Guide is obtainable.

Overall, traits will probably be an essential facet of the truthful’s fringe programme. Mr Kai Chow will current the VIATT Lifestyle Trends Spring/Summer 2027 Seminar, together with two Trend Forum Introduction Tours going down on 26 and 27 February in Hall B. The first tour will happen proper after the seminar on Day 1 – perfect for fairgoers in search of extra in-depth evaluation.

In addition, the Thai Industrial Hemp Trade Association (TiHTA) will return to the truthful to host a seminar centered on design and traits. The affiliation goals to captivate world consumers with trend designs that leverage natural uncooked supplies and promote sustainable trend created from hemp fibres.

Meanwhile, Style Republik, Vietnam’s trend media devoted to championing and empowering the nation’s trend skills, can even lead a panel dialogue on upcoming native trend traits.

The Vietnam International Trade Fair for Apparel, Textiles and Textile Technologies (VIATT) is organised by Messe Frankfurt (HK) Ltd and the Vietnam Trade Promotion Agency (VIETRADE). For extra particulars on this truthful, please go to www.viatt.com.vn or contact viatt@hongkong.messefrankfurt.com

VIATT 2026 will probably be held February 26 – 28, 2026.

Posted: January 26, 2026

Source: Messe Frankfurt (HK) Ltd