Who’s Next January Present Leans Additional into Life-style

PARIS — The Who’s Next commerce present continued to unfold its wings, leaning additional into demand for broader assortments as retailers search alternatives to up the life-style quotient in shops and domesticate a group vibe that brings shoppers again time after time.

This 12 months’s January present at Porte de Versailles, which ran from Jan. 17 to 19, integrated the debut version of Shoppe Object Paris in collaboration with the U.S.-based interiors present, throughout the core Who’s Next supply for ready-to-wear and equipment and alongside jewellery occasion Bijorhca, the Salon International de la Lingerie, in addition to a sourcing part integrating the Interfilière and Bijorhca Elements areas.

The mixed occasions noticed customer numbers up 5 p.c year-over-year, in response to organizer WSN, 26 p.c of whom have been newcomers.

In whole, 1,760 exhibitors have been current. “This edition is proof that bringing our five communities together creates exponential traction that no single event can generate on its own,” stated Frédéric Maus, WSN’s chief government officer.

“I found it to be a very interesting initiative, especially at a time when […] fashion and lifestyle items are becoming increasingly interconnected,” stated Ryosuke Motono, deputy consultant for Isetan Mitsukoshi’s Paris workplace. “Shoppe Object felt highly relevant, as it connects well with proposing products to customers who enjoy expressing their lifestyle through interiors, home goods and fashion.”

Historically, Who’s Next has attracted a majority of French guests, in distinction with equipment occasion Première Classe, held throughout rtw collections. This has shifted because the pandemic, Maus defined, notably as a result of plenty of European commerce occasions having scaled again, and due to the expanded supply.

“Having the different categories all in the same place has really reinforced our international traffic,” Maus advised WWD. “We have very little competition today — there are shows that have shuttered in Germany and the U.K. Buyers still need trade shows.” At January’s version, worldwide consumers accounted for 60 p.c of holiday makers.

Thanks to the acquisition final 12 months of a majority stake in retail service supplier Labomode, in the meantime, which operates the Fashop and Pagesmode platforms, the present has strengthened its relationships with prime boutiques in France, he stated, and is dedicated to serving to them navigate market adjustments with a spread of providers all year long.

“We need to club together to face up to a market that is in the midst of a major mutation,” stated Maus. “We are trying to be closer than ever to retailers, working as an ecosystem and offering them added value. Seeing the show so busy despite an economic context that is difficult for everybody right now gives me a lot of hope for the future.”

Aiding retailers in turning into extra consumer-centric and cultivating communities is turning into more and more vital, Maus commented. “The boutiques that are successful today are those that offer a multitude of categories and bring people together around a shared passion, a community, and I think that trend is only going to accelerate,” he stated.

Cheryl Sivewright from Woodlane of Doune, from Scotland, was one retailer leaning into such a technique. The boutique creates 30-minute movies day by day showcasing its supply, which it broadcasts through Facebook, constructing loyalty and buyer interplay. Sivewright was returning to Who’s Next for the primary time because the pandemic, she stated, and was impressed by the broader supply. Shopping for “something different,” she noticed that “some of the clothing labels are being quite careful,” a bent echoed on the runways throughout males’s reveals this January.

Trends highlighted by WSN for the season included traditional silhouettes, comforting supplies like velvet and corduroy, and conventional however heat colorways. While on the rtw facet, a variety of manufacturers have been taking part in it secure, seeking to supply timeless staples in collections which can be simple to purchase into to assist retailers alleviate danger, on the equipment facet the supply was extra eclectic. Small-scale items at cheaper price factors, add-on equipment and customization choices have been among the many standouts, together with classes like socks and small woolen equipment.

Melanie Bolin and Lina Dickinson, co-owners of Mersea boutique in Kansas City, Mo., stated procuring the present was difficult given the tariff scenario, with a variety of manufacturers manufacturing in India. “But there’s no way through it, we can’t just not buy in India,” they stated. “It’s terrible for our business.” They cited stripes and faux fur as amongst key tendencies, and have been enthusiastic about customization choices like patches for clothes or equipment.

“It’s been a good show, but people are being reasonable in their purchasing,” stated Ludovic Delpierre, gross sales director for jewellery label Satellite, a historic exhibitor at Bijorhca. “We’ve been renewing our offer over the past two years, and that is beginning to pay off.”

The assortment was impressed by archive designs, notably from the ’90s, with chunky 3D-printed mesh items in brass and others made utilizing an progressive resin metallization course of. Such methods are permitting the model to counter will increase in uncooked supplies costs whereas providing assertion appears to be like that stay light-weight in a market dominated by smaller jewellery items, Delpierre defined.

Some greater manufacturers taking a better have a look at wholesale once more made a return to the present, like streetwear label Eleven Paris, whereas Italian animal-free outerwear specialist Save the Duck made its debut because it appears to be like to develop its worldwide footprint.

Discoveries, Brand Highlights at Who’s Next

Bonjour Cocotte

Category: Accessories

Paris-based Virginie le Duc has reworked her ardour for classic silk scarves from luxurious homes right into a enterprise, updating the French traditional for a youthful, extra up to date clientele. “There’s an emotional connection to silk scarves, they’re often passed down from mother to daughter,” stated the designer, who beforehand ran the Nini la Duchesse model for youths. “I wanted to give these classic pieces a new twist.” The designer sources the items largely on-line, selects key placements within the designs, and transforms them into iron-on patches with embroidered particulars within the form of letters or quirky motifs. Leftover scraps of the scarves are twisted and reworked into necklaces with the addition of pearls.

Core value vary: 35 euros to 45 euros (retail)

Bag + Block

Category: Bags

This playful, socially minded model from Spain was created 4 years in the past by Paloma Hernández Tamame, and creates colourful, customizable purses with decor utilizing youngsters’s development blocks. The fabric-lined baggage themselves, in plain colours, are made by artisans in India, then adorned in Spain working with nonprofits that present employment for individuals with psychological well being points. The colourful constructing block designs will be personalized at will, and the system is appropriate with Lego and different bricks available on the market.

Pricing: About 150 euros retail

Outrè

Category: Apparel

Based in Israel, Yuval Alroey presents “art-to-wear” items made with repurposed Gobelins tapestries which can be rigorously dry-cleaned and restored earlier than being reworked into hanging tailor-made items. Alongside her customized tailor-made items, she has developed a rtw supply reprising the identical motifs, utilizing ribbed cotton or mesh, for example, to copy the textured floor of the motifs in print. Accessories embody one-of-a-kind pouch-like baggage constructed from a chunk of tapestry framed by handmade macramé particulars.

Pricing: Rtw 76 euros to 152 euros, bespoke 500 euros to 1,800 euros (wholesale)

Iamactive Studios

Category: Apparel

Dubai-based model-turned-designer Mia Pereyra Matteazzi, initially from Argentina, was opening up wholesale for her mix-and-match rtw label, which focuses on elevated necessities in oversize silhouettes with modular cuts and a muted colour palette supposed for comfy day-to-night dressing. Her Iamraw assortment, supposed to channel fragility, options delicate design particulars like double sleeves and uncooked edging in materials like Tencel, viscose and cotton.

Pricing: 30 euros to 150 euros wholesale

Graine

Category: Apparel

Chloé Chabaud takes inspiration from the earth and the altering seasons for her Graine label, which she created in 2019 along with her father Christophe. Initially impressed by the colours and smells of their vegetable backyard within the southwest of France, Chabaud has created an unfussy, sensible wardrobe produced as sustainably as doable in Portugal utilizing pure materials like natural cotton and as a lot deadstock as they’ll. The colourful assortment for fall 2026 featured a number of stripes and a colour palette dominated by yellow and khaki.

Pricing: 45 euros to 189 euros (retail)

Biju

Category: Accessories

Paris-based former architect Timothée Biju-Duval’s design idea was impressed by a private frustration: when touring and desirous to take photos on timer, there was nowhere to stability his smartphone. He had the thought of making a bracelet that will slide off the wrist to function a stand. Experimentation with a 3D printer led him to develop a design with a spread of slots tailored to all telephone sizes and a spread of angles, which received the bronze award within the prestigious Concours Lépine innovation contest in 2024. The genderless product is out there in a spread of colorways and in plain and tortoiseshell variations, all made in France from cellulose acetate and totally recyclable.

Pricing: From 49 euros to 59 euros (retail)

Julia Mosina

Category: Jewelry

Based in Paris however initially from Siberia, Julia Mosina believes jewellery features as a quiet however highly effective type of expression. She launched her namesake jewellery model in 2025 after a number of years working in advertising and marketing and analytics, and that analytical expertise informs her method to jewellery design. Her delicate, lace-like openwork filigree designs are constructed from silver, gold, and gold-plated silver set with pure stones.

Price vary: 400 euros to fifteen,000 euros

Elena Najdovska

Category: Jewelry

Self-taught jewellery designer Elena Najdovska, based mostly in Paris, was impressed by animal skeletons to create her sculptural items, with this debut assortment based mostly on scans of the bones of birds. Cast in sterling silver, each bit is modeled on the bone of the realm of the physique the place it is going to be worn — with a press release choker within the type of a wishbone, earrings modeled on ear bones present in avians and rings formed after the bones of the ft. “I wanted to create a comparative study of every species,” she defined. She is finding out reptilian anatomy for her second assortment.

Price vary: 500 euros to six,000 euros (retail)