Tripadvisor Trendcast 2026 Introduces The Yr of Significant Travel Experiences

New Analysis of 1 Billion+ Reviews and Contributions Shows Experiences Driving Travel Planning

NEEDHAM, Mass., Jan. 28, 2026 /PRNewswire/ — Tripadvisor^®, the world’s largest journey steering platform, in the present day introduced the launch of its second annual Trendcast report, exploring the tendencies defining journey this yr.

Informed by Tripadvisor’s world insights, the 2026 Trendcast relies on search, reserving and behavioral knowledge, together with person generated content material from the platform’s multiple billion critiques and contributions.

Key tendencies for this yr embody a surge in pet-friendly journey bookings (up 260% year-on-year) and the expansion of maximum journey experiences (up 79% year-over-year). But the true story is the worth positioned on experiences themselves. Travelers aren’t simply visiting locations anymore, they’re deliberately planning journeys across the actions, experiences and connections they need to have.

From ‘Sweat Jetting’ marathoners racing by mountain paths to households embracing child-led journey planning, these tendencies reveal how vacationers are in search of out experiences that spark actual reference to locations, passions, native consultants, and their journey companions.

“This year’s Trendcast continues to reflect a shift in how people are approaching travel, with experiences increasingly leading travel decisions,” mentioned Laurel Greatrix, chief communications officer at Tripadvisor. “Across searches, bookings, and reviews, we see consistent patterns: travelers are prioritizing experiences that create local connection, offer physical challenge, and make it easier for the whole group to say yes. These aren’t fringe behaviors — they’re reshaping how trips get planned.”

This yr’s forecast explores the holistic expertise of journey, from energetic adventures to significant connections. See beneath for a collection of the highest tendencies. The full report together with all tendencies recognized could be discovered on Tripadvisor Trendcast.

The Trend: Sweat Jetting 
Active journey has shifted from passion to identification as vacationers chase private bests and outside adventures. “Mara-cations” and “race-cations” (also referred to as health tourism) are booming, with athletes working mountain paths in Chamonix and ultra-marathons in Patagonia. Major marathons carry in additional guests than cities normally see: +300% for the Chicago Marathon, +228% for the Boston Marathon, and +222% for the Berlin Marathon. Sports fandom is driving +25% development in stadium excursions and experiences bookings, year-over-year.

Where: Discover Cycling Adventures in Marrakech, be part of the Tokyo Marathon or push your limits with an Olympic Games Small-Group Workout and Race in Athens.

The Trend: Extreme and on the Edge 
Travelers are flocking to high-impact adventures that check limits whereas making the extraordinary accessible. Glacier excursions (+29%), lava subject excursions (+79%), and heli-hiking adventures (+56%) are seeing important year-on-year development as guests search experiences on the edge, from monitoring snow leopards in Ladakh to exploring underground catacombs in Rome.

Where: From Snow Leopard Trek in Ladakh to Derinkuyu Underground City excursions in Turkey, discover in every single place from excessive altitudes to the depths of the earth.

The Trend: It’s a Kid’s World 
Child-led journey planning is revolutionizing household journey, with children choosing the place to go and what to do, whereas dad and mom deal with logistics. Experience bookings with youngsters’s tickets are up +19% year-over-year, with significantly robust development in heritage excursions (+40%) and cooking courses (+47%) as households search significant immersion collectively.

Where: Explore kids-focused itinerary experiences in London with a Harry Potter Tour, Seoul K-pop Hunters excursions, or Rome Pizza-Making Classes designed particularly for youths.

The Trend: Soft Clubbing
Nightlife is evolving past conventional membership scenes towards bookable music experiences that really feel restorative and communal. DJ units on the water have seen +29% year-on-year reserving development, whereas listening bars have hit the mainstream, surging +64% as vacationers search intentional music experiences at vinyl-focused venues like Tokyo’s Bar Martha and New York’s Public Records.

Where: Explore various kinds of nightlife like a Silent Disco London Thames Boat Party, a wellness music expertise on the Salt Sauna, Oslo or a Soundbath under the stars, Joshua Tree.

The Trend: VIP (Very Important Pet) Tourism 
Pet-friendly journey has exploded, with bookings for dog-welcome experiences up +260% year-on-year. The days of leaving pets at dwelling are over and vacationers are constructing complete holidays round what their four-legged members of the family will love, from luxurious pet facilities to animal encounters.

Where: Center your journey round your furry pal with a Monterey Bay Famous Dog Friendly Electric Bike and Sidecar Tour, Dog Friendly Sedona Outlaw Trail: 3-Hr 4×4 Tour of Western Canyons or get cozy at Cat Cafe Mocha Harajuku situated throughout Japan, Korea, Taiwan, and Vietnam.

To discover the total report and study extra concerning the tendencies go to: http://tripadvisortrendcast.com/.

Methodology 
The Tripadvisor Trendcast is grounded within the world habits of the tens of millions of vacationers who flip to us to plan their journeys and share their experiences. To uncover this yr’s tendencies, we partnered with Stylus, a number one shopper development forecaster, mixing broader cultural shifts with adjustments noticed throughout our proprietary knowledge—spanning expertise bookings, resort demand, and evaluate mentions. The result’s a forward-looking perspective on how journey is evolving within the years forward. All knowledge attribution: Tripadvisor Group Internal Data: 2024-2025.

About Tripadvisor Tripadvisor, the world’s largest journey steering platform*, helps tens of millions of individuals every month** grow to be higher vacationers, from planning to reserving to taking a visit. Travelers throughout the globe use Tripadvisor’s web site and app to find the place to remain, what to do and the place to eat based mostly on steering from those that have been there earlier than. With greater than a billion critiques and contributions, vacationers flip to Tripadvisor to search out offers on lodging, ebook experiences, reserve tables at scrumptious eating places and uncover nice locations close by.

Tripadvisor LLC is a completely owned subsidiary of Tripadvisor, Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. personal and function a portfolio of journey media manufacturers and companies, working underneath varied web sites and apps.

* Source: SimilarWeb, distinctive customers de-duplicated month-to-month, January 2025
** Source: Tripadvisor inner log information

SOURCE Tripadvisor