Strauss Zelnick: “Generative AI has zero part in what Rockstar Games is building” with GTA 6

Take-Two Interactive CEO Strauss Zelnick has advised GamesBusiness.biz that the corporate is making intensive use of AI and “always has”, however stated it was deployed in instruments slightly than creativity, and “generative AI has zero part in what Rockstar Games is building” for GTA 6.

He was talking forward of the discharge of the corporate’s Q3 monetary outcomes, which adopted every week through which the corporate’s stock price plunged to an 11-month-low following Google’s announcement of experimental AI “playable world” instrument Project Genie. He’d beforehand told CNBC that “there is no such thing as a creativity that may exist by definition in any AI mannequin, as a result of it’s data-driven.”

“On the topic of AI, I’ve been enthusiastic since the very beginning,” he advised GamesBusiness.biz. “This company’s products have always been built with machine learning and artificial intelligence. We’ve actually always been a leader in the space, and right now we have hundreds of pilots and implementations across our company, including within our studios. And we’re already seeing instances where generative AI tools are driving costs and time efficiencies.”

“That said, do I think tools by themselves create great entertainment properties? No, there’s no evidence that that’s the case and it won’t be the case in the future. Specifically with regards to GTA 6, Generative AI has zero part in what Rockstar Games is building. Their worlds are handcrafted. That’s what differentiates them. They’re built from the ground up, building by building, street by street, neighborhood by neighborhood. They’re not procedurally generated, they shouldn’t be. That’s what makes great entertainment.”

The firm’s final earnings launch in October 2025 was headlined by GTA 6 being delayed for the second time, to a brand new date of November nineteenth. Zelnick stated he remained assured that date could be hit, and the corporate posted robust financials and stated it might be growing its steerage for the present monetary 12 months, ending March thirty first.

Our full interview with Strauss Zelnick is offered now.