AppMagic knowledge exhibits cell video games development slowed down in 2025

Data agency AppMagic has printed new analysis exhibiting that development within the cell video games market is slowing down.

For 2025, income rose by simply 0.2% year-on-year, in comparison with 3% in 2024, whereas downloads noticed a 4.6% enhance, versus 6.6% the 12 months earlier than.

AppMagic says that this means that “the market [is] entering a more mature and competitive phase”. Part of the rationale that development has slowed down is because of “rising saturation” and “exhaution” inside markets that had, just lately not less than, been fueling enlargement within the cell sector.

The firm says that throughout the Top 10 cell video games market, “growth is largely stagnating”. What development there’s seems to be as a result of redistribution of installs and income – for instance, small will increase within the likes of the UK, Germany and France offsetting declines in “key Asian monetisation markets” like South Korea.

“Together, these trends point to a maturing gaming market where competition is intensifying around a relatively fixed base of users and spending, rather than broad-based market expansion,” the corporate stated.

Strategy video games are the quickest rising style on cell on the cell, having seen income shoot up 16% and downloads rise 15% year-on-year, whereas on line casino and RPG titles noticed weaker efficiency. The former noticed income dip by 7.6%, whereas downloads plummeted 15.8%. RPG video games noticed income drop by an enormous 16.6% with downloads declining 9.1%.

AppMagic knowledge additionally exhibits that the Latin America area is at market saturation as downloads have steeply declined in lots of international locations; Colombia, Ecuador, Peru and Argentina noticed decreases of 10%, 9.8%, 8.9% and eight.4% respectively. Revenue, nevertheless, is rising; Argentina noticed an enormous 33.2% enhance, whereas Colomba rose by 23.6%.

The firm additionally notes that AI is firmly on the planet of cell advert creation; 56% of the Top 100 grossing video games have been utilizing the expertise inside their advertising and marketing.