Published February 5, 2026 04:00AM
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We’re eyeing a water bottle as shiny as a gold medal, sun shades named in honor of an Olympian, and your individual model of the opening and shutting ceremony uniforms.
From Ralph Lauren’s heritage knits and Columbia’s technical outerwear to Skims’ efficiency base layers, prime manufacturers are outfitting Team USA and followers alike for the 2026 Milano-Cortina Games. (Photo: Canva)
Published February 5, 2026 04:00AM
If you’re something just like the editors at Outside, you’re spending this Friday evening watching the 2026 Winter Olympics Opening Ceremony. Then, for the following three weeks, you’ll toggle between work conferences and the Milano-Cortina video games, conserving an in depth eye on occasions like alpine snowboarding, snowboarding, bobsleigh, and even ski mountaineering, which is making its Olympic debut.
It’s no surprise that a lot of our favourite out of doors manufacturers are getting in on the motion. Some outfit Olympic groups straight whereas others channel the spirit of the Games by limited-edition collections impressed by velocity, endurance, and winter sport heritage.
Below, you’ll discover our favourite Olympic-themed drops getting us within the aggressive spirit.
Hydro Flask is already manifesting gold for the U.S. Ski & Snowboard Team—or not less than superior hydration—with this metallic 32oz stainless-steel water bottle. Similar to its different merchandise, this one has a leakproof lid, closeable straw cap, and extensive mouth for simple consuming. One of Hydro Flask’s ambassadors is Colorado-based Red Gerard, who’s among the many certified riders on the U.S. Snowboard Team competing in Milano-Cortina this month.
This is Skida’s third yr as an official accomplice of the U.S. Ski & Snowboard group, which implies a portion of the model’s gross sales straight help athletes’ coaching and journey funds. The Vermont-based ski equipment model labored with three Olympic athletes to design signature prints for beanies and neckwarmers: “Towline” for alpine racer Ryan Cochran-Siegle, “Bright Side” for cross nation skier Julia Kern, and “Field Day” for alpine racer Paula Motlzan.
Skin can get severely chapped within the winter, particularly in case you’re coaching to be an Olympic skier like Paula Moltzan. The Vermont-based American World Cup alpine ski racer collaborated with Bag Balm to create a particular pocket-sized tin of the model’s signature moisturizing ointment. The tin additionally options her customized floral print designed for the aforementioned Skida.
Columbia Sportswear is the official attire sponsor of Team USA Curling for the 2026 Olympics, and for the primary time, followers should purchase reproduction variations of their uniforms. The assortment contains jerseys, down puffer jackets, fleece, t-shirts, and beanies and ballcaps. According to the model, the jersey’s eight cascading stars in crimson, white, and blue symbolize the curling stones utilized in competitors.
This month, Vaurnet launched a restricted run of three crystal-frame kinds (Legend 02, 03, and 04) in honor of its founder, Jean Vaurnet. Each type options mirrored pure mineral glass lenses and one hundred pc UV safety. In 1960, Vaurnet gained gold in downhill snowboarding. His improvements included the aerodynamic tuck place and early adoption of metal-edged skis—reshaping the way forward for alpine efficiency and kit.
An athlete’s first layer is simply as necessary as their final—which implies, don’t neglect about underwear. Kim Kardashian’s attire model is outfitting Olympic and Paralympic athletes for a fourth time at Milano-Cortina 2026. The capsule contains lingerie and loungewear for women and men.
You don’t should be an Olympian to decorate like one. Athlete uniforms for the opening and shutting ceremonies are on the market by Ralph Lauren, the designer that has outfitted Team USA’s Olympic and Paralympic groups for 10 consecutive Games. While the patriotic flagbearer jacket is a whopping $1,789, a pair of socks or t-shirt are each extra inexpensive and subtler.
As the official way of life accomplice of the U.S. Ski & Snowboard group, J.Crew’s job is to make athletes look dapper even on the sidelines in Cortina. From the Fair Isle rollneck sweater in classic wool to the heritage anorak in cotton canvas, every bit is as preppy as it’s patriotic. Some gadgets are already offered out, whereas others can be found or backordered.
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This web page was created programmatically, to learn the article in its unique location you…
This web page was created programmatically, to learn the article in its authentic location you…
This web page was created programmatically, to learn the article in its authentic location you…
This web page was created programmatically, to learn the article in its authentic location you…
This web page was created programmatically, to learn the article in its unique location you…
This web page was created programmatically, to learn the article in its unique location you…