Love’s Travel Stops ramps up Oklahoma reinvestment with 2026 remodels

Love’s Travel Stops is ramping up its concentrate on progress and reinvestment, an effort that features a number of Oklahoma places.

The firm’s technique for the 12 months includes enhancements to the patron expertise for vacationers, skilled truck drivers, RVers, EV prospects and native communities. 

These priorities will likely be tackled by means of new and transformed places and up to date applied sciences, based on a information launch.

Love’s plans to speculate $700 million in constructing new places and transforming present ones below its newly named Road Ahead Plan in 2026. Under the initiative, greater than half of Love’s places will likely be newly constructed or transformed by 2035. 

This 12 months, Love’s will shut places which might be being transformed for sooner development whereas nonetheless providing gas, restrooms and lightweight meals and drinks to prospects in cell trailers, the discharge reads. 

Love’s President Shane Wharton stated the corporate’s 2026 priorities replicate what has at all times mattered, and that’s to “deliver a best-in-class customer experience every time.” 

“This year, growth means new and updated locations, expanded food and snack options, added amenities for RVers, and continued reinvestment in the business through a stronger loyalty program, and updated technologies – all focused on strengthening Love’s brand to drive customer value.”

More: Original Love’s location in Oklahoma to develop into museum of firm historical past

How many places impacted in Oklahoma

In 2026, the Road Ahead Plan contains 20 new places and updates to 35 present places all through the U.S.

Love’s in January accomplished remodels to places in Hollis, Mangum and Broken Bow. An organization media relations spokesperson stated 4 extra places in Oklahoma will get transformed in 2026, together with Okemah, which can open later this month, Elk City, Hinton and Ada. 

Last 12 months, Love’s transformed 5 places in Oklahoma, together with full raze and rebuilds of its Stroud and Seminole places. Other remodels have been accomplished in Clinton, McLoud, and its location on Southwest 89th in Oklahoma City. 

As for the way lots of the shops that will likely be constructed or transformed by 2035 will likely be in Oklahoma, the spokesperson stated they don’t have a particular quantity to share for the state.

“As our home state, it will always be something the company invests in and continues to look for future opportunities in,” the assertion reads. 

Continued lodging of truck drivers, RVs and electrical automobiles (EVs)

Love’s states it should proceed to deal with parking challenges by including parking areas which might be free for patrons and by serving to them get again on the street quick with roadside help and its community of truck care places.

The plan for this 12 months means 1,500 extra truck parking areas for a complete of greater than 52,000 areas by the top of 2026. Two new truck care places and 4 truck washes may also open.

Another goal for the corporate is to enhance the expertise for RVers. Love’s plans to open 23 new RV stops, including 150 hookups to its community. With these additions, the community will embrace greater than 140 places and a pair of,000 hookups all through the U.S., based on a launch. 

Love’s may also start promoting RV tires and batteries for the primary time this spring. The new merchandise will likely be out there at 79 places with truck care and RV hookups.

The firm will proceed rising its community of EV chargers and hydrogen and CNG stations. Last 12 months, Love’s rebranded one in every of its corporations, Trillium Energy Solutions, a supplier of different fueling options, to Love’s Alternative Energy to strengthen its dedication to offering various fueling.

Love’s will proceed increasing its EV charging community by means of the National Electric Vehicle Infrastructure grants program with the set up of 100 new EV stalls in 2026, based on a launch. The firm plans to deploy quick chargers at roughly 150 places within the subsequent a number of years.

New loyalty rewards, tech and meals

Love’s plans to introduce an up to date loyalty expertise with an enhanced Love’s Rewards program later this month, along with increasing just lately applied expertise.

The program will now enable “casual customers” to begin incomes factors per greenback spent inside the shop and on gasoline and auto-diesel, based on the discharge. 

Additionally, all prospects will be capable of earn additional factors per greenback for Love’s branded merchandise and Love’s Fresh Kitchen objects. Company management expects this system to offer “much needed value” for the touring public and allow Love’s to offer related presents to all drivers all through their journey.

Love’s in 2025 expanded how prospects get their meals launched order-ahead capabilities

Last 12 months, Love’s expanded how prospects get their meals by introducing order-ahead capabilities at Arby’s, Hardee’s, Taco John’s, Bojangles and Carl’s Jr places of their journey stops, together with clever kiosks to Arby’s, enhancing buyer expertise and making it sooner and simpler to get meals on the go. Love’s will develop the usage of clever kiosks to extra restaurant ideas.

Patrons will quickly have new meals choices at Love’s. Along with hot-food choices from Love’s Fresh Kitchen, Love’s will welcome its first Whataburger at first of 2026, including one other model to its lineup of meals choices.