The State of OR: New Journey Oregon Marketing campaign

In case you missed it, we launched a brand new promoting marketing campaign final evening after The Super Bowl. The State of OR marketing campaign is designed to entice vacationers to go to the state whereas additionally reminding Oregonians what makes the state so exceptional. At the middle of the marketing campaign is the concept that Oregon is a various and expansive state stuffed with contrasts, unfold throughout seven distinct areas multi functional place: cities or forests, leisure or journey, outdoor or nightlife, native appeal or large metropolis aptitude, the rugged or refined.

In “The State of OR”, Oregon challenges the nation – and the world – with a query: What should you didn’t have to decide on between both, OR? The message is rooted in Oregon, nevertheless it reveals a fact in regards to the world that’s greater than one state alone: that contrasts can coexist. That variations can spark not division, however curiosity, discovery – risk. The State of OR, is each a spot, and a mind-set, that broadens the way in which we take a look at the world round us.

The marketing campaign was shot and produced totally in Oregon, and the crew of individuals behind the work, from our company Weiden + Kennedy, to director Janssen Powers and our post-production companions, are virtually all domestically primarily based. The work is a message from Oregonians, capturing their love of the state, and shaping it into an providing to share with the remainder of the world.

See marketing campaign particulars and entry the toolkit.