Basic Fun! Embarks on New Journey with the DUNGEONS & DRAGONS Questers Toy Line

BOCA RATON, Fla. – Basic Fun!, a world designer and marketer of toys and client merchandise, at present introduced a worldwide licensing settlement with main video games, IP and toy firm Hasbro, Inc. (NASDAQ: HAS) via its Wizards of the Coast division to introduce a brand new DUNGEONS & DRAGONS® (D&D) toy line designed to encourage the subsequent technology of adventurers. 

DUNGEONS & DRAGONS Questers™ is a brand new collectible motion determine line constructed to spark creativeness, creativity, and storytelling for Gen Alpha, whereas tapping into the fervour of longtime followers of the legendary role-playing sport. Questers bridges generations by translating the epic fantasy, iconic creatures, and heroic archetypes of D&D right into a playful, discovery-driven toy expertise. 

The DUNGEONS & DRAGONS Questers toys from Basic Fun! will debut at retail in July 2026.  

With its wealthy storytelling, iconic fantasy settings and emphasis on imagination-led play, D&D has impressed creativity throughout generations. As the franchise continues to increase its cultural footprint throughout leisure, publishing and digital platforms, Gen Alpha more and more gravitates towards play patterns rooted in personalization, discovery and world-building. In response, DUNGEONS & DRAGONS Questers™ interprets the spirit of the World’s Greatest Roleplaying Game ™ right into a hands-on, collectible toy expertise designed particularly for youthful followers. Questers meets children the place they’re, mixing tactile, imaginative play with the collectability and surprise-driven experiences that outline at present’s toy panorama, whereas giving fan mother and father a brand new strategy to introduce a beloved franchise to the subsequent technology and spark child-parent connection via bodily play.  

“We are incredibly excited to work with Hasbro and Wizards of the Coast to help introduce DUNGEONS & DRAGONS to a new generation of players,” stated Dan Westcott, Senior Vice President of Global Brand Marketing at Basic Fun! “Questers invites kids into the world of D&D in a way that feels approachable, creative and fun for today’s young adventurers, while giving fan parents a meaningful way to share a universe they already love.” 

“As DUNGEONS & DRAGONS continues to grow its global fanbase and expand its place in pop culture, Questers gives kids an exciting, hands-on way to explore fantasy and imagination,” stated Kara Kenna, Franchise Creative Director for D&D at Wizards of the Coast. “This collaboration with Basic Fun! brings together two teams passionate about play to create something truly special for the next generation of adventurers.” 

The DUNGEONS & DRAGONS Questers line will function three distinct collectible scales – Creatures, Adventurers, and Monsters – every providing a trove of D&D-inspired surprises. All figures will likely be blind-packed collectibles and totally buildable, with interchangeable elements that enable children to combine, match, customise, and create their very own heroes and beasts. Accompanying every determine will likely be a D20 die and storystarter that encourages children to inform their very own tales with their assortment. Designed to encourage repeat play, accumulating, and creativity, Questers brings the spirit of D&D to life in a format made for youthful followers. 

Targeted to children ages 5 to eight, DUNGEONS & DRAGONS Questers is predicted to roll out at main toy retailers worldwide starting July 2026.  

About Basic Fun, Inc. 
Basic Fun! is a dynamic international designer and marketer of basic, modern kids’s leisure merchandise which attempt to convey smiles to folks of all ages.  The Company has famend iconic manufacturers and a broad product portfolio which are featured in over 50,000 brick and mortar places and on-line retail distribution factors by 2,500+ main retailers, distributors, and household leisure venues in over 60 international locations worldwide. Basic Fun! is devoted to enriching lives and creating unforgettable moments via imaginative play. Basic Fun!’s international headquarters is positioned in Boca Raton, FL and in addition has places of work within the UK and Hong Kong. For extra info, go to basicfun.com. 

About Hasbro 
Hasbro is a number one video games, IP and toy firm whose mission is to create pleasure and neighborhood via the magic of play. With over 164 years of experience, Hasbro delivers groundbreaking play experiences and reaches over 500 million children, households and followers around the globe, via bodily and digital video games, video video games, toys, licensed client merchandise, location-based leisure, movie, TV and extra. Through its franchise-first method, Hasbro unlocks worth from each new and legacy IP, together with MAGIC: THE GATHERING, DUNGEONS & DRAGONS, MONOPOLY, HASBRO GAMES, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, in addition to premier accomplice manufacturers. Powered by its portfolio of hundreds of iconic marks and a diversified community of companions and subsidiary studios, Hasbro brings followers collectively wherever they’re, from tabletop to display screen. For greater than a decade, Hasbro has been constantly acknowledged for its company citizenship, together with being named one of many 100 Best Corporate Citizens by 3BL Media, a 2025 JUST Capital Industry Leader, one of many 50 Most Community-Minded Companies within the U.S. by the Civic 50, and a Brand that Matters by Fast Company. For extra info, go to https://corporate.hasbro.com or @Hasbro on LinkedIn.