D.C. United Unveils 2026 Equipment with a Way of life Marketing campaign Signaling a New Period for the Membership and Audi Field  | DC United

WASHINGTON, D.C. (Feb. 11, 2026) – D.C. United at the moment unveiled its 2026 major package with a life-style marketing campaign that indicators a brand new period for the membership. The marketing campaign positions D.C. United and Audi Field as fashionable cultural manufacturers that sit on the intersection of sports activities, trend and neighborhood. 

The marketing campaign options gamers styled in modern streetwear and photographed in a crisp, editorial surroundings. The pictures current the gamers as cultural figures whose affect extends past the pitch. The inventive route displays the membership’s evolution and the rising position of MLS athletes in shaping fashion and id.  

“This campaign represents where D.C. United is headed. We are building a club that embraces culture, champions creativity and reflects the energy of our city,” mentioned Danita Johnson, the membership’s President of Business Operations. “We are entering a new era, and this kit is the first statement of what is ahead.”

The shoot highlights the gamers in a contemporary and elevated aesthetic that mirrors the transformation underway at Audi Field. The venue is changing into a vacation spot for sports activities, music, trend, and neighborhood occasions. The marketing campaign reinforces the membership’s dedication to constructing a model that resonates with the subsequent era of followers and creators. 

“We wanted to present the players the way the world sees today’s athletes. They are style leaders and cultural voices,” mentioned Cay Young, the membership’s Head of Brand. “The kit is the anchor, but the story is about identity, confidence and the evolution of D.C. United.”

The full marketing campaign is now stay throughout D.C. United digital platforms. Players will share unique portraits and behind the scenes content material all through the day. 

The 2026 package is accessible starting at the moment HERE. It will debut on February 21 on the membership’s residence opener at Audi Field.