Internova Index Knowledge Reveals How Travel Priorities Differ by Generation

Millennials search non-public excursions and quick cruises, Gen X leans into luxurious and wellness, and Boomers drive demand for conventional group journey

NEW YORK, Feb. 11, 2026 /PRNewswire/ — Travel preferences in 2025-2026 fluctuate sharply amongst Millennials, Gen X and Baby Boomers, shaping every part from cruise demand to tour kinds and wellness holidays, in keeping with an evaluation from the Internova Index: North American Traveler Insights.

Drawing on a survey of 4,000 North American vacationers and thousands and thousands of bookings by journey advisors from Internova Travel Group’s portfolio, the 2025 Index highlights distinct generational priorities which might be anticipated to affect leisure journey within the yr forward.

Millennials, ranging in age from 30 to 45 years outdated, proceed to reshape the marketplace for leisure journey with their choice for versatile, customized itineraries that place a excessive precedence on distinctive experiences.

These youthful vacationers are fueling the rising curiosity in non-public excursions over conventional group experiences, the sturdy demand for cruises underneath 5 days that higher match restricted trip time, a rising urge for food for journey, cultural immersion and distinctive actions and the elevated use of journey advisors for vacation spot experience and planning advanced journeys.

“Millennials want curated experiences that feel unique to them,” stated Henry Gilroy, Executive Vice President, Strategy, at Internova Travel Group, one of many world’s largest journey providers corporations. “But they don’t want to risk being disappointed, so they value the expert guidance provided by travel advisors to make the most of their limited time.”

Gen X vacationers, wherever from 46 to 61 years outdated, are main the expansion in luxurious, ultra-luxury and wellness-focused holidays, together with spa retreats and healthy-eating packages. This demographic is searching for high-quality experiences that steadiness indulgence with rejuvenation. They favor lodging and actions that assist relaxation, disconnection and private well-being. They’re additionally coming to journey advisors for advanced itineraries and multi-stop journeys.

“These travelers are in their peak earning years, and they want vacations that deliver comfort, restoration and memorable experiences,” Gilroy added.

Baby Boomers, ages 62 to 80, stay the spine of a number of journey sectors, notably group excursions and conventional cruising.

Boomers select conventional group excursions for his or her comfort and ease of constructing social connections. They additionally keep a excessive curiosity in basic cruise itineraries, together with longer voyages. This demographic prefers holidays with structured itineraries that provide readability, consolation and ease. Boomers are common customers of journey advisors, particularly for long-haul and lengthier journeys that require advanced planning. They depend on advisors for assist, vacation spot experience and dealing with in-trip disruptions.

“Many Boomers have the time and disposable income to travel widely and for longer periods, often checking destinations off their travel bucket list,” Gilroy added. “Cruises and traditional group tours are attractive to this group because all of the details are handled for them.”

Despite variations, the Internova Index discovered unifying themes throughout generations. Heading into 2026, the demand for leisure journey stays sturdy, vacationers of all ages more and more acknowledge the worth {of professional} journey advisors and personalization, security assist and well-planned experiences matter greater than ever.

For the complete report or for extra data on Internova Analytics and Consulting, please go to www.internova.com/research.

About Internova Travel Group
Internova Travel Group is without doubt one of the world’s largest journey providers corporations and a 2026 Forbes Most Trusted model, bringing collectively a portfolio of main manufacturers that ship high-touch, customized journey experience to leisure, company and leisure purchasers. Through its distinctive divisions, Internova manages leisure, enterprise and franchise operations and represents greater than 100,000 journey advisors throughout 6,000 company-owned and affiliated places within the United States, Canada, Mexico and the United Kingdom, with a presence in additional than 80 international locations worldwide.

CONTACT:
Elizabeth Gaerlan
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SOURCE Internova Travel Group