“So many women, so many paths”, the 11F marketing campaign that pays tribute to the ladies of CREAF by way of images

When you’re taking photographs of just about 100 folks in a row and hearken to them, with the intimacy and fragility that comes with being in entrance of a lens, you see that every one has come to face in entrance of the CREAF digicam following very totally different paths. One has solely been on the middle for a couple of months, one other has been working there for greater than 25 years, one already is aware of why she’s going to use it, she has been requested to talk at a number of conferences, the opposite has put collectively her first resume, as a result of she is simply in her second 12 months of her doctorate.

All the ladies who, collectively, make it attainable for CREAF’s analysis to advance and be attainable have handed in entrance of the lens, researchers, technicians, managers , all of them fear as a result of “I don’t know how to pose so that the photo looks good” or as a result of “I’m not photogenic at all”, however all of them share the thrill of getting this reward.

“Seeing the women going through the photo shoot, almost all questioning their image, it was impossible not to imagine how different a photo shoot of only men would have been. This difference challenges us and reminds us that we must continue to generate spaces so that the work of all of them – managers, technicians and researchers – is recognized without the constant weight of stereotypes. It is beautiful to become aware, by linking the gazes, of the diversity of life stories behind them “, Teresa Rosas, Head of Academic Talent and Gender