Do you even have enjoyable along with your content material? I’m critical. I’ve this dialog each single week with hospitality manufacturers everywhere in the world. We’re speaking about constructing an actual content material library…

Do you even have enjoyable along with your content material?

I’m critical.

I’ve this dialog each single week with hospitality manufacturers everywhere in the world. We’re speaking about constructing an actual content material library, investing in correct photograph shoots, lengthy kind storytelling, quick kind video, behind the scenes, tradition, persona… and the second I say, “Let’s make it fun,” the partitions go up.

“We don’t wanna look silly.” “We’re a luxury brand.” “We need to stay polished.” “No big smiles.” “No jokes.” “No personality.”

And then they marvel why engagement is flat.

If you’re not having enjoyable along with your content material, your friends received’t both. And in case your friends aren’t feeling one thing, they’re not participating, not sharing, not saving, not reserving.

Fun doesn’t imply low cost. Fun doesn’t imply off model. Fun means human.

It means your chef laughing within the kitchen. It means your GM exhibiting persona. It means your workforce truly smiling as an alternative of posing like they’re in a company headshot. It means actual moments, not simply staged perfection.

Hospitality is an emotional trade. People don’t guide rooms. They guide how they wanna really feel. If your content material feels stiff, managed, and robotic, that’s precisely how your model shall be perceived.

Now let’s speak in regards to the greater shift most manufacturers nonetheless don’t get.

AI doesn’t uncover boring.

AI discovers indicators. Engagement. Watch time. Saves. Shares. Comments. Conversation. Context.

If your content material is lifeless, it doesn’t create these indicators. No indicators means no distribution. No distribution means no discoverability. No discoverability means you’re invisible within the ecosystem that’s now shaping journey selections.

You can’t optimize for AI by being secure. You can’t win search by being beige. You can’t future proof your model by enjoying protection.

AI will floor manufacturers that create gravity. Content that folks truly work together with. Content that feels alive.

If your feed appears to be like like a wonderfully lit brochure, you’re already shedding floor.

This isn’t about developments or chasing dances. It’s about exhibiting power. Culture. Humor. Humanity. The stuff that makes individuals say, “I wanna be there.”

If your workforce isn’t having fun with creating the content material, your viewers can really feel it. If your model doesn’t appear like it’s having enjoyable internet hosting friends, why would anybody imagine the visitor expertise is enjoyable both?

You don’t have to be outrageous. You do have to be actual.

The manufacturers that win will perceive this: consideration is emotional, and AI amplifies emotion.

If your content material has been permitted by a dozen individuals, stripped of persona, sanitized to loss of life, you’re slowly handing market share to the model down the road that determined to loosen up and truly present who they’re.

This isn’t non-obligatory anymore!!

Have enjoyable along with your content material like I do (or no less than attempt to). Or watch another person take your home.

My “fun” individuals within the pics:
CHRIS PALMER
Leslie Durso

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If you want the way in which I have a look at the world of hospitality, let’s chat: scott@mrscotteddy.com.