From postpartum trauma to constructing a confinement centre in Vietnam

“Like the Chinese, Vietnamese have confinement traditions, centred around keeping warm and resting after birth, although they have slightly different traditions around the healing process,” Jiang stated.

“But postpartum services in Vietnam were fragmented, ad hoc and unregulated. There were no confinement centres. Most people get relatives to help.

“Although there are home spa services where a masseuse or a nurse will come to your home for two or three hours to massage the mum and baby, a lot of these are either freelancers or small local companies,” she added.

The duo partnered with Oakwood Residence Saigon in Ho Chi Minh City and launched The Joyful Nest in January 2025.

A COCOON FOR NEW PARENTS

“The reason we have a centre is so that the mums and dads can make a really gentle transition into parenthood on their own terms, supported by professionals.

“That way, they can do so not in their homes where there may be external pressures, people offering advice or doing things for them that they may not want, but somewhere where they are pretty much by themselves and can control who gets access – a cocoon for mum, baby and dad,” Jiang defined.

Rates begin from 195 million dong (S$9,533) for a two-week keep, and moms get their very own suite, two private nannies to take care of them and their child in round the clock shifts, 24/7 nurse and lactation marketing consultant assist, and a paediatrician and obstetrician available.

The centre additionally gives each day facial and physique remedies akin to breast massages to stimulate milk manufacturing and clear blocked ducts, belly massages to assist therapeutic, and lymphatic draining therapeutic massage to cut back water retention.