Creator Administration Agency Night Raises Cash for Gaming and Music Push

The creator-focused expertise administration agency Night has raised $70 million in a big financing spherical, with plans to increase into gaming, sports activities, music and reside occasions.

Founded by Reed Duchscher, Night’s roster of creators consists of Kai Cenat, Sam and Colby, T-Pain, Tara Davis-Woodhall, Hunter Woodhall and the Kalogeras Sisters.

The firm says it plans to make use of the funds to “build, operate and acquire businesses embedded in internet culture across all facets of media and entertainment, including digital media, music, sports, gaming, podcasting, streaming and live events.”

StepStone Group, Founders Fund, House Capital, K5 Global and PagsGroup are among the many buyers within the spherical.

The firm has already been strategically acquisitive, shopping for the experiential advertising and marketing and occasions agency Experiential Supply Co. final 12 months, and the Roost Podcast Network from Warner Bros. Discovery in 2024 (Roost’s reveals embrace the favored This Past Weekend with Theo Von). The new spherical means that its dealmaking isn’t over but.

Of course, gaming, sports activities and music are among the many hottest genres for creators, with livestreams and unique TikTok and YouTube content material round these matters surguing. Night has additionally been pushing into experiential leisure and reside occasions, that are additionally on the rise as folks search to forge a more in-depth relationship with the content material and creators they comply with.

“The most important media companies of the future will be built by teams who best understand internet media and culture,” Duchscher, mentioned in an announcement, “We’ve all seen the seismic shift of attention moving away from traditional entertainment to content creators’ digital channels. We believe this will continue to accelerate and become even more prevalent across other sectors of entertainment like music, sports, and events.”