Flex Companions with Equinox, the Luxurious Health and Way of life Model, to Deliver HSA and FSA Spending to Members Through a Seamless, Elevated Expertise Throughout All Golf equipment

NEW YORK, Feb. 17, 2026 /PRNewswire/ — Flex, the HSA/FSA funds platform for main well being and wellness manufacturers, at present introduced a partnership with Equinox, the authority in high-performance luxurious life-style. This collaboration marks the primary time Equinox members can use HSA and FSA funds for choose eligible choices by Flex’s compliant funds infrastructure. Flex will work with Equinox to attach well being and wellness-aligned spending with fashionable client experiences, supporting scale, compliance, and ease throughout a quickly rising vary of classes.

Through this partnership, Equinox memberships, together with health and efficiency assessments, private coaching companies, restoration experiences, and choose applications targeted on ladies’s well being and longevity, will be accessed utilizing HSA and FSA funds by Flex’s eligibility and cost platform.

For Equinox members, luxurious is outlined by excessive efficiency and a focus to element. The partnership with Flex displays a shared perception that investing in well being ought to really feel easy. By enabling HSA and FSA spending instantly in the mean time of choice, Flex removes friction and follow-up from the acquisition course of, permitting members to maneuver ahead with confidence whereas staying totally immersed within the Equinox expertise.

“Equinox at our core has always had a focus on preventive health and longevity. This is why we’re excited about this partnership that supports health and wellness-aligned services without compromising the member experience,” mentioned Parinda Muley, SVP, CoS & Strategic Partnerships at Equinox.

Historically, utilizing HSA and FSA {dollars} has required further time and administrative work in premium wellness environments. Flex removes that burden by dealing with eligibility, compliance, and cost behind the scenes so members and workers can stay targeted on efficiency, restoration, and outcomes.

“Equinox sets the benchmark for modern wellness,” mentioned Sam O’Keefe, CEO of Flex. “Our role is to preserve the Equinox experience, making it effortless for members to use their health benefits while we handle compliance and complexity invisibly.”

With greater than $150 billion in HSA and FSA funds accessible nationwide, many shoppers, together with Equinox members, have assets to spend money on their well being however lack clear pathways to take action. Together, Flex and Equinox are unlocking that worth by connecting premium health and restoration experiences with healthcare-aligned spending.

This partnership displays a broader shift in wellness, the place health, restoration and longevity are more and more built-in with healthcare-aligned advantages—with out compromising expertise or model requirements.

About Flex

Flex is the HSA/FSA funds platform for high well being and wellness manufacturers. Built for omnichannel retailers, Flex helps companies unlock over $150B in pre-tax well being spending, boosting AOV by as much as 50% with out including new acquisition channels. From recurring funds to mixed-eligibility carts, Flex integrates seamlessly into current tech stacks and handles the complexity of HSA/FSA so groups do not need to. Learn extra at www.withflex.com

About Equinox

Founded in 1991, Equinox was constructed on the notion that health can empower a life well-lived and foster a powerful group of high-performance people. More than 30 years later, Equinox continues to guide and disrupt the class it outlined, working full-service health golf equipment globally throughout main US cities together with New York, LA, Miami, and San Francisco in addition to London, Toronto, and Vancouver. Each membership incorporates a bespoke design in an unparalleled luxurious surroundings. The firm gives a holistic strategy to health, inclusive of Equinox signature group health lessons, private teaching, Pilates, spa companies, attire, and meals & beverage. For extra data on Equinox go to www.equinox.com.

SOURCE Equinox Group