Who is Alix Earle? TikTok Rise, Braxton Berrios Relationship, and Tom Brady Dating Rumors

Alix Earle is likely one of the uncommon web stars who appears like she confirmed up in a single day — after which stayed.

If you already know her in any respect, you most likely know the format: she’s the “Get Ready With Me” (GRWM) creator who does her make-up, picks an outfit, and narrates her life such as you’re her roommate on FaceTime. That mixture of aspirational (VIP occasions, Miami nights) and relatable (“my apartment is a disaster,” real-life awkwardness) is mainly her signature.

Who is Alix Earle?

Earle is a New Jersey native who blew up throughout her University of Miami years and graduated with a level in advertising. Her content material sits on the intersection of magnificence, way of life, nightlife, and “internet big sister” recommendation — delivered with sufficient chaos to really feel actual, however sufficient routine to maintain individuals coming again.

How she grew to become standard

Earle’s rise wasn’t simply “pretty influencer posts pretty things.” It was the precise approach she let individuals into her life:

• GRWMs that doubled as story time. Instead of a elegant tutorial, viewers received on a regular basis life updates whereas she did her make-up — class, tailgates, journeys, good friend drama, messy moments, the entire thing.
• Relatability that’s intentional. Profiles have identified how she’ll pair an “I’m going out” second with one thing disarmingly regular (like being goofy or unfiltered on digicam), which makes the glam really feel much less untouchable.
• Being unusually open about insecurity. Her zits movies are a giant motive individuals credit score her “realness.” She’s talked publicly about fighting extreme zits and remedy (together with Accutane), and the feedback on these posts are crammed with “thank you for saying this out loud” power.
• The “Alix Earle effect.” Fans (and entrepreneurs) use this phrase as a result of merchandise she options can promote out quick — a sign of belief that’s exhausting to fabricate.

That mixture turned her from “another pretty creator” right into a persona individuals examine in with each day.

What she does past TikTok

Once her viewers was locked in, she expanded like most fashionable stars do: extra platforms, extra codecs, extra management.

She’s turned her following right into a broader media model — together with her Hot Mess podcast (which has shifted companions/networks and paused/returned over time). More lately, she’s additionally been tied to greater “mainstream” strikes, together with a docuseries-style actuality undertaking that’s been reported as within the works.

Her relationship with Braxton Berrios

Sports followers could know Earle greatest by means of her lengthy, headline-friendly relationship with NFL broad receiver Braxton Berrios.

According to reporting from People, the 2 had been linked in early 2023, made high-profile appearances that summer season (together with the ESPYs), and later confirmed they had been collectively. The relationship grew to become a recurring subplot in her content material — not as “WAG content,” however extra as a real-life layer within the background of her day-to-day posts.

Key factors from the timeline extensively reported:

• Dating rumors started in spring 2023
• They had been publicly seen collectively a number of instances by means of 2023–24
• Earle stated she moved in with Berrios in 2025, whereas each had hectic journey schedules
• People reported in December 2025 that they break up after practically two years collectively

The Tom Brady “fling” chatter

In early 2026, Earle additionally received pulled into a really completely different type of sports activities highlight: being linked to Tom Brady.

This is vital: it’s been framed as rumor/source-based reporting, not affirmation from both particular person. People reported {that a} supply characterised them as “hooking up,” and that they’d been seen in the identical orbit round New Year’s in St. Barts and once more throughout Super Bowl weekend occasions.

Why she’s nonetheless standard

Plenty of creators go viral. Fewer construct endurance. Earle’s sturdiness comes from just a few easy issues she repeats extraordinarily nicely:

• Consistency: frequent posts that really feel like “chapters,” not one-offs
• Candor: she shares imperfections with out turning them right into a pity occasion
• Community: followers really feel like they’re in on the jokes, the routines, the reset days
• Taste + belief: when she recommends one thing, individuals pay attention — and purchase

In quick: Alix Earle isn’t well-known only for being well-known. She’s well-known as a result of she’s constructed a each day behavior for tens of millions of individuals — after which stored feeding it with persona, honesty, and a really on-line sense of enjoyable.