D2C way of life model DailyObjects posts Rs 110 Cr income in FY25

DailyObjects, a Direct-to-Consumer (D2C) tech equipment and way of life model, has crossed the Rs 100 crore milestone within the fiscal 12 months ending March 2025. However, so as to obtain scale, the corporate’s losses surged by 60% within the interval.

The firm’s income from operations grew by 31% to Rs 110 crore in FY25 from Rs 84 crore in FY24, in response to its monetary statements sourced from the Registrar of Companies (RoC).

DailyObjects presents merchandise comparable to luggage, wallets, charging options and stationery, amongst others. The sale of merchandise accounted for 99.6% of the overall income which elevated by 30.5% to Rs 109.6 crore in FY25. The remainder of the revenue got here from transport and supply costs.

In phrases of bills, the price of procurement fashioned 41% of the overall expense. This value elevated by 21% to Rs 51.5 crore in FY25 from Rs 42.5 crore in FY24.Advertising bills elevated by 40.5% to Rs 26 crore, whereas worker profit bills climbed sharply by 54.5% to Rs 17 crore throughout the identical interval.

Rent bills doubled to Rs 4 crore, and authorized {and professional} costs stood at Rs 2 crore in FY25. Overall, the corporate’s whole bills grew by 30% to Rs 124.5 crore in FY25 from Rs 96 crore in FY24.

DailyObjects’ web loss elevated by 60% to Rs 16 crore in FY25 from Rs 10 crore in FY24. Its ROCE and EBITDA margin stood at -16.89% and -10.64% respectively.

On a unit foundation, the corporate spent Rs 1.13 to earn a rupee throughout the fiscal 12 months, in comparison with Rs 1.14 in FY24. As of March 2025, the agency reported money and financial institution balances of Rs 8 crore, whereas its present belongings stood at Rs 87 crore.

DailyObjects’ has raised round $14.5 million of funding until date, having Seedfund and 360 One Ventures as its lead investor. 

DailyObjects mentioned it has crossed Rs 320 crore in ARR. Based on its FY25 efficiency, the corporate projected FY26 income of Rs 230–244 crore and goals to realize EBITDA profitability. It plans to help this by way of its owned channels, worthwhile unique shops, airport retail presence, and distribution throughout greater than 250 Apple premium reseller shops.

DailyObjects final raised $10 million in May 2024. Any future spherical could rely on clear shifts in enterprise efficiency and margins. Its value construction, with promoting at round 30%, worker prices at 15%, and procurement at over 40%, will not be appreciably completely different from the template we see in lots of D2C companies.

The model’s curated assortment, particularly cellphone circumstances that marked its early progress, continues to attract curiosity. However, the rise of social media-led discovery and influencer-driven curation has elevated choices for shoppers, resulting in better value comparability throughout platforms.

Now in its fourteenth 12 months, the corporate faces the duty of adapting to altering shopper traits. Recent additions comparable to company gifting point out efforts to diversify income streams. A sharper strategic focus and differentiated choices may assist the model strengthen its place in a aggressive market.