TOMMY HILFIGER Invitations a New Era to Step Into His World of Basic American Cool for Spring 2026 Marketing campaign

The American Dreamer opens the doorways to his life-style of straightforward sophistication, the place confidence, optimism and attraction form the way in which each second unfolds.

A forged headed by Patrick Schwarzenegger and Abby Champion showcase the trendy prep wardrobe, joined by Tommy and Dee Hilfiger, Lionel Richie, Iman, MGK, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo.

AMSTERDAM, THE NETHERLANDS (February 2026) – Tommy Hilfiger, which is a part of PVH Corp. [NYSE: PVH], proclaims the Spring 2026 marketing campaign as an invite into Mr. Tommy Hilfiger’s world of ease, heat and leisure. Inspired by 4 a long time of mixing trend with artwork, music, leisure and sport, the marketing campaign displays a way of life constructed on confidence, attraction and the enjoyment of residing nicely.

“For forty years, I built my brand around endless curiosity, a belief in dreaming big and a love of bringing people together,” mentioned Tommy Hilfiger. “From the beginning, I looked to the creative voices shaping pop culture to help guide that vision. This season, we’ve invited a cross-generation cast of icons and contemporary voices to the ultimate Spring party – to share in the way I live. It’s a celebration alive with personality and modern American style.”

Capturing the benefit and heat on the coronary heart of Tommy Hilfiger’s world — the marketing campaign brings collectively a forged guided by F.A.M.E.S., his blueprint for fashion and unending inspiration mixing Fashion, Art, Music, Entertainment and Sport. Patrick Schwarzenegger and Abby Champion lead the visitor record, joined by long-term mates of the model Lionel Richie and Iman, and modern voices MGK, Checo Pérez, Lucien Laviscount, Soo Joo Park, Luke Champion and Raphael Diogo, every showing in cameo moments that carry contemporary vitality to Tommy’s evolving circle.

“Tommy is the ultimate host — there’s always a sense of ease the moment you walk in,” mentioned Patrick Schwarzenegger. “He brings people together in a natural way, so every moment feels relaxed. Abby and I loved being part of this campaign — it feels like a genuine snapshot of how he lives, dresses and connects with the people around him.”

Photographed by Lachlan Bailey, the marketing campaign unfolds in an escape impressed by Tommy’s Palm Beach residence — with traditional Cadillacs sweeping up the property drive and poolside loungers in crimson, white and blue setting the tone. A marketing campaign movie directed by Roman Coppola captures the celebration in full swing, because the VIP visitor record is welcomed to a backyard get together outlined by relaxed glamor and traditional prep fashion. It’s a sunlit backdrop made for straightforward dialog, spontaneous arrivals and the sort of gathering that feels immediately iconic.

As the primary in a sequence impressed by Tommy Hilfiger’s favourite world locations, the marketing campaign gives a seasonal glimpse into his way of life — formed by locations, individuals and the way they arrive collectively. This season leans into the artwork of residing nicely by way of backyard gatherings, buzzing poolside moments and spontaneous escapes. Here, dressing up isn’t simply in regards to the outfit; it’s in regards to the vitality — easy, assured and subtly surprising.

“Ever since Patrick and I first worked with Tommy in his Fall 2024 campaign, we’ve been lucky enough to be pulled into his orbit of entertainment and timeless style,” mentioned Abby Champion, “There’s something about the way he brings people together — you never know who’s going to arrive or what the night will turn into. One minute you’re chatting with Iman, the next Lionel Richie is behind the decks. That’s the magic of it – the energy makes the moment, and the style follows.”

The Spring 2026 assortment is impressed by Tommy’s love for West Coast fashion and California’s relaxed but refined tackle trendy prep dressing. The season’s providing is rooted in essentially the most iconic prep items to construct the brand new trans-seasonal wardrobe. For denim, new silhouettes are spotlighted – the barrel for her and relaxed straight for him – crafted in mild, spring washes. For brighter days, transitional jackets come into focus with outsized trenches, chore coats and refined outerwear with heritage-inspired touches. A sense of relaxed sophistication defines the providing, as iconic silhouettes such because the rugby and polo are elevated by way of wealthy cable textures and new membership crest graphics, whereas spring event dressing is reimagined in iconic crimson, white and blue. Vacation-ready outfitting feels easy with mild layers and breathable linen necessities that transfer from day to nighttime. Prep is made trendy because the spirit of spring is redefined by way of the approach to life that feels relaxed but refined – effortlessly transitioning from seasonal layering to breezy resort dressing.

The Spring 2026 assortment shall be accessible on tommy.com, in TOMMY HILFIGER shops worldwide and thru choose wholesale companions all through the season. Friends and followers of the model are invited to affix the dialog on social media utilizing #TommyHilfiger and @TommyHilfiger.

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About TOMMY HILFIGER

TOMMY HILFIGER is one in all the world’s most acknowledged premium life-style manufacturers, welcoming and provoking customers since 1985. Originally established in New York City and infused with the spirit of Americana, the model is outlined by its crimson, white and blue DNA, rooted in expressions which might be vibrant, assured and courageous. The model’s collections have a good time “Prep made Modern,” fusing timeless classics with a contemporary twist. Tommy Hilfiger gives premium high quality and worth to customers worldwide underneath the TOMMY HILFIGER and TOMMY JEANS existence, with a breadth of collections and merchandise together with males’s, ladies’s and youngsters’ sportswear, denim, equipment, footwear and perfume.

Part of PVH Corp. [NYSE: PVH], world retail gross sales of TOMMY HILFIGER merchandise have been roughly $9 billion in 2024, with broad distribution all over the world, together with its largest world flagship retailer at tommy.com.  Connect with TOMMY HILFIGER on Instagram, X, TikTok, YouTube and LinkedIn.

About PVH Corp.

PVH is among the world’s largest trend firms, pushed by its two iconic manufacturers, Calvin Klein and TOMMY HILFIGER. For greater than 140 years, PVH has linked with and impressed customers globally and now operates in additional than 40 international locations worldwide. For extra data, go to PVH.com.

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