Milan Cortina Olympics most-watched Winter Games since 2014

The Milan Cortina Olympics averaged 23.5 million viewers within the United States, making them the most-watched Winter Games since 2014 with a 96% bigger viewers than the Beijing Games 4 years in the past.

NBCUniversal mentioned the common contains mixed audiences on NBC, Peacock, CNBC, USA Network and different digital platforms. It lined the reside afternoon (2-5 p.m. EST) and prime-time (8-11 p.m. EST/PST) home windows.

The figures are primarily based on Nielsen’s Big Data + Panel scores (by way of Feb. 19), Nielsen’s early figures for the ultimate three days (Feb. 20-22) and digital knowledge from Adobe Analytics.

Viewership numbers for the United States’ 2-1 time beyond regulation victory over Canada in males’s hockey on Sunday morning weren’t anticipated till Tuesday. The Canadian Broadcasting Corporation mentioned on Monday that 8.7 million have been watching in Canada when Jack Hughes scored the golden objective in time beyond regulation.

“I feel in so many ways that these Winter Olympics exceeded our expectations. We were reminded that the Olympics are the most exciting, unpredictable and biggest stage in sports,” mentioned Molly Solomon, the manager producer of NBC’s Olympics protection. “And what I believe got here collectively in Italy was that the settings have been stunningly stunning, the entry we needed to the athletes and their lives was unprecedented. And then you definately take the know-how, the first-person view drones, the audio, and it took the viewers contained in the tales in contemporary, significant methods.

“And Team USA, I mean, the results, you’ve seen the numbers for the medals and things. America wants to see how their team’s performing, and it’s the best performance in an overseas Olympics. Everything lived up to the billing, and some of the superstars had riveting, dramatic performances. Not all of them gold, but that’s the Olympics, right?”

NBC broadcast the Super Bowl, the Olympics and the NBA All-Star Game in February, the primary time a community had all three in a single month. It additionally premiered “Sunday Night Basketball” on Feb. 1.

According to Nielsen, 215.6 million U.S. viewers tuned in for not less than a type of occasions. Audience attain numbers have been greater beneath Nielsen’s new score system for the reason that minimal viewing requirement was lowered from 5 to three minutes.

Super Bowl 60 averaged 125.6 million viewers throughout NBC, Peacock, and Telemundo, the second-most-watched program in U.S. historical past. The All-Star Game had its highest viewers in 15 years, averaging 8.8 million, and the Lakers-Knicks recreation on Feb. 1 averaged 4.5 million.

“I have to say it’s probably better than we expected. This doesn’t happen through luck or happenstance. This happens through just really good planning and then execution across the month. So really happy overall and I don’t think it could have gone better, honestly,” NBC Sports President Rick Cordella mentioned.

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