Target groups with cult-favorite life-style model for spring capsule assortment

 

Minneapolis – This yr’s limited-time spring assortment at Target will function greater than 250 gadgets throughout a number of product classes, together with an unique print created particular for the retailer.

For the March 2026 occasion, Target is collaborating with Roller Rabbit, model recognized for its upbeat prints, whimsical characters and iconic sleepwear. Launching March 7, the Roller Rabbit x Target collection encompasses attire, residence & out of doors, swimwear, sleepwear, baggage and equipment. Nearly 80% of the gathering is $35 and underneath, with gadgets beginning at simply $3.

“Partnering with a beloved, social‑first brand like Roller Rabbit is exactly the kind of unexpected delight our guests crave,” stated Gigi Guerra, vice chairman, inventive curation, Target.

In-store exclusives embrace Mystery Boxes with keychains, compact mirrors or a sleep masks/scrunchie set in assorted Roller Rabbit prints in addition to a girls’s sleepwear set in an unique, restricted‑version multicolored geo coronary heart sample — considered one of Roller Rabbit’s most iconic prints.

The residence and out of doors assortment contains picnic blankets, seaside towels, Melamine dinnerware, acrylic drinkware, a wicker desk and wicker chairs, pool floats and totes, amongst different gadgets.

See additionally:

 

Ed Bertouch, CEO of Roller Rabbit, stated the co-branded line represents considered one of its largest retail partnerships.

“This collaboration has been two years in the making,” he stated. “This collection encapsulates the Roller Rabbit universe at scale — including expansion into brand new categories — while staying true to the personality and pillars of family, friendship and togetherness that define our brand.”

The assortment will probably be supplied on-line and in most Target shops whereas provides final.