Visa Director, Experiential Marketing & Partnerships – Lifestyle

Visa is looking for a strategic chief and cultural specialist to drive Visa’s Asia Pacific experiential advertising and marketing and sponsorship initiatives inside Lifestyle ardour pillar. The Lifestyle pillar spans rising youth tradition traits equivalent to anime and fandom to trend and luxurious, journey, culinary, wellness and cultural experiences. 

Based in Singapore, this function can be accountable for securing and activating partnerships that resonate with precedence audiences – from prosperous shoppers to Gen Z, elevating Visa’s cultural relevance and delivering measurable enterprise affect. 

The Director will drive strategic planning, cultural perception improvement, and partnership activation, working throughout a matrix organisation with world, regional, and native groups.  

This place requires a flexible chief who can navigate seamlessly between strategic imaginative and prescient, product improvement and commercialisation, and operational execution – encompassing manufacturing oversight, mission administration, stakeholder engagement, and the power to encourage and educate inside and exterior stakeholders. 

Job Description & Responsibilities:

Strategic Leadership & Sponsorship Development:

• Define the strategic imaginative and prescient for all Lifestyle partnerships throughout AP, guaranteeing cultural relevance and alignment with Visa’s model goals.
• Identify and safe high-value sponsorship alternatives throughout the Lifestyle and cultural ecosystems that interact precedence audiences (Gen Z, prosperous shoppers, B2B)
• Develop built-in sponsorship platforms and activation methods that ship tangible ROI and advertising and marketing effectiveness.
• Serve as a cultural authority, leveraging insights to drive property identification, inventive ideas and experiential applications, inspiring the worth of lifestyle-based advertising and marketing which resonates throughout numerous markets.
• Drive monetary efficiencies via contracting and commercialisation.

Governance & Stakeholder Management:

• Lead sponsorship processes and governance throughout AP Marketing and adjoining features (Legal, Risk, Comms).
• Ownership of contract negotiations and comfortably signify quite a few stakeholders and guarantee compliance with Visa’s requirements.
• Act as the first liaison between world groups, AP hub, and native markets, guaranteeing alignment and seamless execution.
• Develop and scale finest apply frameworks, playbooks, and supply instruments for markets to execute Lifestyle partnerships with excellence.

Experiential Marketing & Activation:

• Partner with Visa Design Studio and company groups to develop inventive ideas, visible identification programs, and built-in campaigns throughout digital, social, and experiential channels.
• Oversee large-scale activations at main way of life and cultural occasions, experiences and initiatives, guaranteeing flawless execution and premium model experiences.
• Drive innovation in experiential advertising and marketing, leveraging rising traits and applied sciences to improve shopper engagement.
• Lead govt communications and reporting.

This is a hybrid place. Expectation of days in workplace can be confirmed by your hiring supervisor.