Valeo Group | 5 Mar, 2026
| 5 min
Thursday, March 5, 2026 —Paris, France – From March 12-14, Valeo returns to South by Southwest (SXSW) in Austin, Texas – a forward-thinking tech occasion – to current reside demonstrations of improvements combining the best automotive engineering with probably the most superior digital know-how to reinforce the expertise of passengers and drivers.
“Since our debut at SxSW 2024, we have used this strategic platform to showcase how Valeo’s leading-edge solutions converge at the intersection of hardware, software, and creative innovation,” stated Jeffrey Shay, National President – Valeo North America. “Valeo transforms visionary concepts into market-ready realities, and SxSW is an amazing opportunity to connect with current and new partners and to demonstrate our pivotal role in connecting the automotive industry with the wider tech ecosystem.”
Redefining in-cabin expertise
Two years after its SxSW debut, the Valeo Racer idea is now a industrial actuality, launched as a normal characteristic within the new Renault Filante. At this 12 months’s occasion, guests can expertise how Valeo merges automotive {hardware} with gaming software program. Using the automobile’s precise ADAS sensors, this enhanced system delivers dynamic, location-based content material by incorporating reside street environments into cell gameplay. This synchronisation successfully addresses sensory mismatch and movement illness by aligning in-game visuals with the automobile’s real-time bodily motion, with a easy transition into Augmented Reality mode. For automobile producers, this platform presents customizable sport designs to strengthen model identification. Visitors can expertise the system’s newest evolution, together with problem and time trial modes, developed along with our accomplice holoride.
Beyond leisure, Valeo’s digital options additionally enhance security. Valeo Panovision transforms the complete windshield right into a pillar-to-pillar data floor, projecting driving knowledge and security alerts instantly into the driving force’s discipline of view. By projecting context-aware warnings instantly into the driving force’s line of sight, response instances are drastically diminished.
Seamlessly extending automotive know-how to wearables, the Valeo e-Chromic Glasses leverages the automobile’s present Automotive Universal Rain and Ambient (AURA) sensors and, mixed with GPS trajectory knowledge, to anticipate lighting modifications. Through a selected API, the automobile communicates with the eyewear by way of Bluetooth to regulate the tint degree proactively.
Intelligent Design & Expressive Lighting
Lighting options’ prime precedence is to make sure excellent visibility for all street customers whereas empowering automakers to outline their distinctive model identification. The fascia of the Zeekr 7X, turns commonplace headlights into good communication instruments, reworking superior security know-how into key identification and differentiation options. It consists of over 1,700 customizable front-end LEDs, an illuminated brand and steady horizontal line of sunshine connecting the 2 Adaptive driving beam ultra-slim (15mmx200mm) headlamps.
Cooling the AI Revolution
To meet the extreme vitality calls for of the AI revolution, Valeo is bridging the know-how and automotive industries with a number of breakthrough cooling improvements for knowledge facilities. Valeo will current one in every of its options : a totally passive, pump-free, two-phase direct to chip cooling system that makes use of a specialised fluid to dissipate warmth from server chips. This autonomous, closed-loop answer permits a doubling of compute capability throughout the identical cooling energy capability or considerably reduces server energy consumption for a similar workload. Beyond powering Cloud Computing, AI knowledge facilities and AI Factories, this versatile know-how is completely suited to chill the superior central computer systems—the “brains”—of autonomous automobiles.
Find out extra at SXSW 2026; Valeo Tech Drive – In, Fairmont Hotel – in entrance of Manchester Ballroom, Level 5-101 Red River St, Austin