Answering 30 questions on my enterprise, content material, and life-style

Hey, welcome to this particular version!

I obtain questions day by day about my content material and enterprise.

So I’ve determined to reply the 30 most typical questions on this version!

And you may ask your different questions within the feedback, I’ll reply 🙂

• LinkedIn: I publish 1 time per day on week day and I repost my greatest content material on weekends

• YouTube: I publish 1 time per week as a base rule (and I skip some weeks once I’m too busy)

• Newsletter: I publish 1 time per week and I by no means skip it

• Repost: I publish my LinkedIn publish at 10am CET and repost it at 6pm

• Republish: I generally publish once more a publish that labored effectively previously, I wait no less than 3 months earlier than doing that

• Infographics on high-level advertising matters

• That stated my largest publish was a textual content publish concerning the launch of ChatGPT plus with 36,000 likes and over 5 million impressions

• LinkedIn posts differ from 20,000 to 100,000

• Newsletters make round 15,000 to twenty,000 per version

• YouTube movies I nonetheless don’t have a median vary however the max is 110,000

• Agency: My LinkedIn profile and content material sends site visitors to my website the place the prospect can e-book a name to work with us

• Products: I promote an evergreen online course and a 5-week LinkedIn coaching program

• Sponsorship: I generally do sponsored posts and newsletters for manufacturers that match my narrative

• Yes I get round 15 certified inbound conversations per week

• I additionally get 50 to 100 emails per day from my lead magnets (generally it’s the identical individuals downloading one other useful resource)

• That stated, once I must activate gross sales mode, I do outbound and social promoting

I recorded a video concerning the $85K of MRR of the company:

• Turning advanced concepts into easy visible frameworks

• Coming up with advertising methods and gives

• Coaching purchasers and my group on advertising and content material

• I write round 3 hours day by day (posts, movies, pages, scripts, newsletters…)

• I don’t batch my content material creation however I like to recommend you to take action (a block of three hours weekly)

• Yes, however not for content material. I write my very own content material and design my very own infographics. And I imagine that’s why individuals nonetheless learn me.

• I take advantage of AI for the “behind the scenes” with Claude. This consists of information evaluation, operations brokers, summaries, workflows, and many others. I not often speak about it however my system is admittedly superior.

• I began freelancing in 2020, I used to be doing fb advertisements and funnel set up for coaches (I used to be discovering purchasers in Facebook teams again then)

• I began LinkedIn content material in January 2022 to seek out leads for my earlier company (bought in 2023)

• I began Substack and YouTube in June 2023 and November 2023 respectively.

• My company has round 15 individuals

• My course and training enterprise operates as a solobusiness; I’m alone however pay freelancers when wanted

• 10 am – 1pm: Deep work consists of writing content material, design, gives

• 1pm – 2 pm: A lunch break

• 2 pm – 6 pm: Usually engaged on extra dynamic duties likes gross sales, WhatsApp messages, emails, Slack. One not often name.

• 6 pm – 8 pm: I typically have a gaggle teaching session with my group or for my bootcamp

Example:

• 10 am – 1pm: Write a e-newsletter, one LinkedIn publish, reviewing my COO questions, and an outreach sequence

• 1pm – 2 pm: Chicken and rice studying a manga

• 2 pm – 6 pm: LinkedIn DMs, answering in Slack, sending a $10k/mo proposal, briefing an online designer for my subsequent web page.

• 6 pm – 8 pm: A bunch teaching name of 1 hour with my group on a selected subject, and writing a visible SOP primarily based on the transcript

From 10 am to eight pm I now even have Claude engaged on duties (not absolutely automated).

• I fell within the FOMO entice final 12 months, I watched too many YouTube movies. So I ended podcasts, lengthy movies, and many others.

• I devour content material primarily based on what I must do now;

• If I must work on gross sales or funnels I learn Alex Hormozi and Daniel Fazio, not often watch.

• I’ve pals and consultants in my community that know my enterprise and might advise extra instantly.

• For enterprise, listening to individuals who have already completed what I need to do.

• For content material, crafting my copywriting and design talent to precise what I need to say.

• For each, persistence and consistency to make the tasks advance step-by-step.

• Also loving what I achieve this it feels enjoyable and never boring.

• Growing the company from $1.2M to $2.5M ARR

• A Claude for Marketing course the place I clarify how I’m scaling my company with AI advertising methods

• A e-book

• Growing my YouTube channel (nonetheless struggling)

• I learn a number of manga (Attack on titans, DBZ, Akira…)

• I play previous video video games (World of Warcraft, Age of empires)

• I play padel

• I’m going to onsen (japanese cold and warm bathtub spa)

• I journey round 5 months per 12 months (Europe and Asia)

• I swap off work on Saturday and Sunday and wander within the metropolis

• Notion

• Claude

• Webflow

• Attio

• Canva

• Figma

• VidIQ

• Google tendencies + glimpse

• Clay

• Skool

• Lemlist

• Tella

• Kit

• Stripe

* I stated best, not simple 🙂

• I’ve been doing advertising for therefore lengthy (10 years) that each one the mechanisms come naturally (positioning, messaging, content material technique)

• Setting up a brand new enterprise advertising (supply, branding, touchdown web page, preliminary content material, methods, setup) to go to $1M AR → I’ve helped so many companies (together with mine) to do that

• I’d promote a $2,500 per 30 days service on something associated to AI

• And discover purchasers on LinkedIn with a transparent positioning and day by day content material

• Focus: they attempt to do too many issues on the similar time

• Mindset: they overthink (particularly about different individuals will take into consideration them)

• Consistency: they begin new issues and cease earlier than it generates outcomes

• Lack of data: they do the flawed issues, or within the flawed order

• Shiny object: they suppose the grass is greener elsewhere and search for hacks

• I have a look at my earlier posts to see if there are unanswered questions or associated matters

• I checklist all of the questions of my purchasers and viewers and I reply

• I often have a backlog of concepts I need to speak about and notes from my swipe file

• Yes it could occur, I’ll attempt to begin from a easy format like “good vs bad” and write on a subject I do know so much about

• If I’ve zero concept, I’ll republish a publish from greater than 3 months in the past

• My course is at $97/month however I run promotions with a lifetime entry (one coming subsequent week!)

• My group teaching program is between $2,950 to $4,950 relying on the choice

• My company can create your LinkedIn content material ranging from $3,950 per 30 days

• Working 1:1 with me begins at $5000 for 1 month for teaching or consulting

• Yes I studied advertising at Sorbonne enterprise college (IAE Paris) and graduated in 2016

• I discovered so much throughout my grasp diploma as I used to be spending 3 weeks per 30 days working for an organization the place I utilized all my course learnings

• This doesn’t depend as college however I had nice mentors that taught me so much concerning the company mannequin and advertising