Mobility, Travel, Freedom. ICONIC Exhibition on the DRIVE. Volkswagen Group Forum Showcases Travel Icons

Travel as Part of Mobility Culture

The exhibition “ICONIC” connects design, structure, artwork, music, and mobility, and pays tribute to the affect of defining icons of our time. With the brand new thematic world “Travel”, the exhibition is being expanded to incorporate a side that has been intently tied to mobility for many years: the eager for new locations, experiences, and views. Historical and up to date examples illustrate how journey has modified over time. Thus pictures of Alpine journeys with the Volkswagen Beetle to Italy within the Fifties doc the brand new sense of freedom within the post-war period: for the primary time, many individuals had been capable of cowl lengthy distances with their very own automotive and discover vacation locations independently. These journeys formed iconic pictures of a brand new mobility tradition. Contemporary types of journey are additionally featured – reminiscent of camper van journeys or journeys to main music festivals just like the legendary Wacken Open Air. These varieties of journey symbolize neighborhood, freedom, and a shared sense of life.

Iconic Vehicles and Personal Travel Stories

Vehicles of the Volkswagen Group have enabled new types of journey for many years. Models reminiscent of the Volkswagen Beetle, the Bulli, or the Audi quattro have formed particular person mobility and opened up new prospects for tens of millions of individuals, making a major influence on the historical past of mobility. A selected spotlight is the enduring Volkswagen motorhome “Irene”, which is on show. In comparability to it the absolutely electrical ID. BUZZ can be proven, representing fashionable journey in the present day. An interactive component of the exhibition is the “ICONIC Destination” map: guests can share their personal iconic journey experiences and mark places they imagine have iconic potential. The exhibition is open Monday to Saturday, from 10:00 to 19:00, on the DRIVE. Volkswagen Group Forum, Friedrichstraße 84 / nook Unter den Linden, Berlin. Admission is free. Further data will be discovered HERE.