Women Are Powering the Subsequent Wave of International Travel, Says Trip.com Group

• New journey patterns present girls favour trusted choices, familiarity and culturally various journeys
• Solo girls journey is surging in Southeast Asia among the many Millennials, whereas Italy and France see a rising development amongst older girls
• Women are main journey selections, and are most keen to spend on family-inclusive experiences when travelling as a bunch

SINGAPORE, March 9, 2026 /PRNewswire/ — Women in the present day are exploring the world greater than ever, whether or not with household, mates or individually. Increasingly, they’re the central spark behind every journey journey made, shaping key journey selections and preferences.

In celebration of International Women’s Day, Trip.com Group has launched new insights and survey information that reveal how girls are driving world journey flows, and what issues essentially the most to them of their journeys.

More Frequent, More Fearless: A Shift in How Women Travel

Globally, girls traveller flight bookings are booming, rising 13% year-on-year (YoY), based mostly on Trip.com Group’s information. This development is seen significantly throughout Southeast Asia, the place in Indonesia – bookings made by girls travellers have greater than doubled from the earlier yr^[1].

What this implies is that girls are crossing borders greater than ever. The common girls traveller took one to 2 worldwide journeys in 2025, with South Koreans being essentially the most lively group, adopted by Chinese travellers.

Not solely are girls travelling extra, they’re additionally doing so extra spontaneously with lesser planning time. The world common reserving window in 2025 ranged from two to 6 weeks, and inside information exhibits that girls in Europe are planning their journeys later slightly than earlier – indicating a gradual shift from cautious pre-planning in the direction of spur-of-the-moment journey^[2].

What Women Travellers Look Out For: Security, Familiarity and Adventure

Women travellers are widening their horizons, however on their very own phrases. While short-haul flights and nearer locations are nonetheless most popular, girls travellers are additionally venturing out to additional places for his or her adventures. Long-haul flights are gaining traction at a sooner tempo, with Asia experiencing the quickest progress^[3].

European travellers are additionally looking up locations so far as Bangkok and Shanghai, suggesting a stronger urge for food to transcend consolation zones to discover throughout a wider vary of experiences.

At the identical time, some total regional developments are noticed:

• Women travellers from Southeast Asian usually choose making journeys inside the area, with its shut proximity and various vary of experiences.
• China is a well-liked getaway vacation spot for South Korean girls, particularly cities like Shanghai and Qingdao, which will be reached by flight inside two hours.
• While home journey remains to be a best choice for European girls, curiosity is shifting to culturally various locations reminiscent of Istanbul and Bangkok. Exotic cities reminiscent of Cairo, Bueno Aires and Lima are a number of the high searched locations amongst European girls travellers in 2026^[4].

Safety and familiarity are additionally key components girls consider when selecting a journey vacation spot. How assured they really feel once they arrive late at evening, stroll and navigate a metropolis, or use the general public transport, no matter whether or not they’re travelling solo or as a bunch, is most essential to girls in the United Kingdom (UK) on the subject of making trip-related selections, based mostly on a current survey commissioned by Trip.com Group.

Research additionally exhibits that locations that prioritise girls’s security and ease of transport are among the many high components that empower girls within the UK to really feel extra assured when travelling^[5].

These journey patterns and insights replicate how girls worth familiarity and security when making journey selections, whereas additionally balancing their want for journey and novelty.

Rise of the Solo Woman Traveller

More girls are selecting to journey solo, whether or not it’s to go on a journey of self-discovery, or to have the pliability to discover at their very own tempo.

This development is noticed throughout all age teams, however the strongest demand for solo journey comes from girls aged 25 to 34 years outdated, the place Southeast Asian international locations like Indonesia and Vietnam are main the cost. Notably, solo journey can also be exhibiting vital features in Italy and France amongst older girls, the place shut to 1 in 5 are aged 50 and above.  

For millennials, journey price is a key consideration, with most selecting to e-book 3-stars and under resorts, particularly these from Southeast Asia. On the opposite hand, barely older girls (aged 35 to 49 years outdated) in markets like China, South Korea and Singapore are selecting to splurge extra on their solo journeys, a development noticed from flights to resorts.

Interestingly, whereas males took extra solo journeys than girls globally, this development is reversed in some areas like Southeast Asia and Japan, the place round 6 in 10 solo travellers are girls^[6].

This demonstrates a broader societal shift, as girls proceed to embrace independence and are empowered to discover new experiences like by no means earlier than.

Women Shaping the Future of Family-Friendly Travel

Across households, girls are sometimes those main journey selections, whether or not it’s travelling with youngsters, dad and mom or grandparents. Planning a visit with household will be hectic – analysis exhibits that discovering flights with handy schedules, planning points of interest and actions for kids, in addition to managing meal choices are a number of the high components that issues most to girls within the UK when travelling with a toddler.

This has pushed a rising demand for family-friendly journey, the place girls hope to have a much less hectic expertise throughout household journeys, even when it means forking out extra. Such preferences form selections from flight bookings, and lodging, to even the points of interest chosen for the journey.

When it involves household journey experiences, survey insights present that assured household seating on a airplane, all-inclusive household packages, in addition to bigger household suites or connecting rooms are what girls within the UK are most keen to spend extra on when occurring trip with a toddler.

Empowering Women Beyond the Workplace

At Trip.com Group, empowering girls and contributing to a extra supportive setting for households has all the time been a key dedication. Through family-friendly insurance policies, hybrid work choices, paid parental go away and childcare subsidies, until the tip of 2025, 98.2% of moms have returned to work inside six months after their maternity go away. In addition, over 1,800 staff have benefitted from greater than 137 million USD in childcare subsidies since its introduction in 2023^[7]. This demonstrates the corporate’s continued funding in profession progress and office equality for ladies.

Beyond the office, Trip.com Group can also be main the business with initiatives and considerate options reminiscent of having family-friendly journey suggestions and introducing a variety of themed journey merchandise catered to the older technology, for a fuss-free and nice journey expertise for each traveller.

About Trip.com Group

Trip.com Group is a world journey service supplier comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers all over the world make knowledgeable and cost-effective bookings for journey services and permits companions to attach their choices with customers by means of the aggregation of travel-related content material and sources, and a complicated transaction platform consisting of apps, web sites and 24/7 customer support centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission “to pursue the perfect trip for a better world”. Find out extra about Trip.com Group right here: group.trip.com.

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SOURCE Trip.com Group