DAVE & BUSTER’S LAUNCHES “WHAT THE FUN” — A NEW NATIONAL BRAND PLATFORM — ALONGSIDE BIGGEST DEAL IN BRAND HISTORY: $1-A-DAY UNLIMITED PLAY PASS

Lose an Hour, Gain 60 Days: Just in Time for Daylight Saving Time, Guests Can Unlock Unlimited Game Play Nationwide 

DALLAS, March 10, 2026 /PRNewswire/ — As clocks spring ahead and daylight stretches later into the night, Dave & Buster’s is inviting America to make extra of each second with the launch of “What The Fun”, a daring new nationwide model platform redefining what spontaneous leisure appears like at the moment. 

Debuting alongside the marketing campaign is the most important worth provide in model historical past: the 60-Day Unlimited Play Pass. For simply $1 a day, loyalty members get 60 consecutive days of limitless gameplay (a $60 upfront buy). One misplaced hour. Sixty days gained.

With no blackout dates and no time-of-day restrictions, visitors can drop in every time it matches their schedule and luxuriate in limitless recreation play throughout greater than 150 arcade video games, together with unique financial savings on meals and non-alcoholic drinks at collaborating U.S. areas. Whether it is an after-work stop-in that turns aggressive, a weekend meet-up that lasts longer than deliberate, or a spontaneous evening out that escalates into one thing unforgettable, the go removes conventional obstacles to play, making it simpler than ever to indicate up, swipe, and let the enjoyable take over. 

“What The Fun” marks a brand new chapter for Dave & Buster’s — celebrating the shock, power, and connection that occurs when individuals come collectively in actual life. The absolutely built-in marketing campaign captures the second when an off-the-cuff hold transforms into one thing unexpectedly epic from lights flashing, jackpots ringing, tickets flying, and pals locked into full-throttle competitors. It’s that break up second while you go searching and suppose, “Wait… what the fun just happened?” Rolling out nationally throughout linear TV, CTV and main streaming platforms, digital, social, and high-impact out-of-home, the marketing campaign establishes “What The Fun” because the model’s new rallying cry — one designed to maintain visitors coming again many times. You can view the marketing campaign here.  

“‘What The Fun’ is built around those unexpectedly epic moments that happen when people show up and play,” mentioned Melissa Powers, Vice President of Marketing at Dave & Buster’s. “We paired it with a ‘what the fun’ kind of offer — unlimited play for just $1 a day — because the value should be just as headline-worthy as the experience.”

The Unlimited Play Pass is constructed for simplicity and worth. Once activated, visitors can take pleasure in limitless recreation play throughout greater than 150 arcade video games and unique meals and non-alcoholic beverage reductions on over 150 menu gadgets at collaborating U.S. areas. Loyalty members can select from three tiers: 

• Standard: 60-days of Unlimited Play for $59.99 ($350+ worth) + 5% off meals and non-alcoholic drinks (no blackout dates)
• Deluxe: 60-days of Unlimited Play for $99.99 ($450+ worth) + 15% off meals and non-alcoholic drinks + earn as much as 1,000 tickets per week (no blackout dates)
• Premium: 60-days of Unlimited Play for $119.99 ($600+ worth) + 25% off meals and non-alcoholic drinks + earn as much as 2,000 tickets per week (no blackout dates)

The 60-Day Unlimited Play Pass is now accessible for buy in-store or on-line, with the 60-day play interval starting instantly upon buy.

This spring, as the times get longer, so does the enjoyable. For extra data on “What The Fun” and the Unlimited Play Pass, go to daveandbusters.com. 

Unlimited Play Pass
PROMOTIONAL. Non-refundable. Full buy value due day of authentic buy. Pass expires 60 days from buy. Must be a D&B Rewards Member to buy. Not legitimate on purple swipe video games together with however not restricted to VR, crane video games, pushers, dance video games or merchandising video games. No alcohol reductions; presents cannot be mixed. May not be relevant in all shops. Restrictions apply. More particulars: www.daveandbusters.com/unlimited-pass. 

ABOUT DAVE & BUSTER’S
Founded in 1982 and headquartered in Coppell, Texas, Dave & Buster’s Entertainment, Inc., is the proprietor and operator of 243 venues in North America that provide premier leisure and eating experiences to visitors by two distinct manufacturers: Dave & Buster’s and Main Event. The Company has 182 Dave & Buster’s branded shops in 43 U.S. states, Puerto Rico, and Canada, together with franchise areas in India and the Philippines. Each retailer presents visitors the chance to “Eat Drink Play and Watch,” multi functional location, providing a full menu of entrées and appetizers, an entire number of alcoholic and non-alcoholic drinks, and an in depth assortment of leisure points of interest centered round taking part in video games and watching stay sports activities and different televised occasions. The Company additionally operates 64 Main Event branded shops in 22 states throughout the United States, and presents state-of-the-art bowling, laser tag, tons of of arcade video games and digital actuality, making it the proper place for households to join and make reminiscences. For extra details about every model, go to daveandbusters.com. 

MEDIA CONTACTS
Alison Brod Marketing + Communications
[email protected] 

SOURCE Dave & Buster’s