Peacock expands into AI-driven video, mobile-first stay sports activities, and gaming

Peacock is making a transparent wager on two issues: AI and mobile-first leisure.

Based on what the streamer previewed at a press occasion yesterday, Peacock’s cell app is about to look a complete lot extra like a mixture of TikTok, an off-the-cuff gaming hub, and a streaming service.

From an AI-powered “Bravoverse” vertical video expertise narrated by a digital avatar of TV host Andy Cohen to vertical stay NBA broadcasts and cell video games, Peacock is rolling out a number of new options designed to maintain viewers entertained on their telephones even longer.

The largest reveal was a brand new function known as “Your Bravoverse,” geared toward viewers deeply immersed in Bravo fandom, residence to addictive actuality franchises like “The Real Housewives” and “Vanderpump Rules.”

The function pulls short-form clips from greater than 5,000 hours of Bravo footage and stitches them into personalised playlists. The better part (arguably) is that your information will likely be a generative AI avatar of Andy Cohen, the well-known reunion host for “The Real Housewives” franchise.

Users will begin the expertise by choosing their favourite Bravo exhibits and iconic moments. From there, the AI builds a customized stream of clips. Then Cohen’s avatar acts because the narrator, introducing moments, connecting storylines, and even surfacing new exhibits viewers won’t have watched but.

Behind the scenes, Peacock says the system makes use of pc imaginative and prescient to determine key storylines and moments throughout its library. AI brokers educated on Bravo fan habits assist decide what viewers care about most, whereas the platform stitches clips collectively throughout seasons and franchises. The consequence, based on Peacock, is greater than 600 billion potential viewing variations.

If Peacock wished a passionate fanbase to check AI storytelling on, Bravo viewers often is the good viewers. Fans of the franchise are famously devoted, and actuality TV creates the right bite-sized clips to begin with. According to the corporate, the typical Bravo viewer watches about 24 hours of Bravo content material per 30 days, whereas a number of the most devoted followers watch as much as 75 episodes month-to-month.

“Your Bravoverse” launches on cell this summer time, with front room units anticipated later.

Additionally, Peacock is experimenting with new methods to observe stay sports activities on cell. The firm introduced that followers will quickly have the ability to stream stay video games in a vertical format, powered by AI-driven real-time cropping optimized for telephone screens.

The function will debut in beta throughout NBA video games this spring. Users will discover the vertical broadcasts inside Courtside Live, a cell viewing function Peacock first launched through the 2026 NBA All-Star Game. Courtside Live permits viewers to change between a number of digicam angles alongside the principle broadcast, making a extra immersive strategy to observe the motion.

This builds upon its short-form video function launched final yr. The feed surfaces clips from throughout Peacock’s catalog, together with TV exhibits, films, sports activities, and information. This summer time, the corporate plans to increase the function by giving vertical video its personal devoted part within the app, a transfer clearly impressed by TikTok, Instagram Reels, and YouTube Shorts, as streaming platforms more and more compete with social media for viewers’ consideration.

Peacock isn’t alone in exploring short-form video. Disney+ launched its personal cell short-form feed for U.S. customers on Thursday, which options scenes and moments from its exhibits and movies. Netflix has additionally stated it plans to increase its short-form video options to advertise new authentic video podcasts.

This additionally isn’t Peacock’s first experiment with AI. During the 2024 Summer Olympics, the platform launched a generative AI recap that created personalised 10-minute summaries of the day before today’s occasions, narrated by an AI voice modeled after sports activities announcer Al Michaels.

The firm can be increasing its cell gaming lineup after introducing mini-games within the app final yr.

The streamer is launching two new thriller video games, Law & Order: Clue Hunter and Public Eye, which each come from AI gaming startup Wolf Games, co-founded by Elliot Wolf, the son of “Law & Order” creator Dick Wolf. NBCUniversal announced a partnership with Wolf Games in October to construct immersive video games, which contain gathering clues and utilizing an AI assistant to assist remedy crimes.  

Plus, Peacock is including a day by day trivia expertise based mostly on the enduring recreation present Jeopardy!. The title joins present video games on the app, equivalent to Wheel of Fortune and Daily Swap. 

All these updates trace at a much bigger technique for Peacock. Instead of competing purely as a standard streaming service, the platform is making an attempt to reshape its app into one thing rather more interactive. The shift comes because the service seems to be for brand new methods to drive engagement and development. 

While Peacock lately added subscribers, the platform continues to be working at a loss. Peacock has grown to 44 million subscribers, up from a plateau of 41 million subscribers that lasted for 3 consecutive quarters final yr. However, the streamer reported a $552 million loss in This fall 2025.