Andrew Hoff discusses ‘doing fine art photography right.’

Fine artwork photographer and Shippensburg University alumnus Andrew Hoff gave a lecture on March 4 detailing his distinctive method and private development as a photographer over the previous 10 years. 

The lecture had two time slots: one at 9:20 a.m. and the opposite at 10 a.m. Both passed off in Huber Art Center. 

Hoff started taking images in school, however his curiosity within the creative medium was actually ignited in 1986, when considered one of his shut buddies opened a images studio. 

For 30 years of his profession, Hoff primarily photographed landscapes. 

“It gets boring after a while because nothing changes,” Hoff stated. “Landscapes only change with light.”

Now, Hoff has shifted his focus to a wholly new topic — folks. 

“I ended up photographing people by accident,” Hoff stated whereas exhibiting off a few of his early road images portraits that led him to find his love for human expression. 

Currently, Hoff is engaged on a venture that facilities on photographing individuals who work at regional carnivals and gala’s. The four-year venture has taken Hoff all the best way from Maine to Texas, however he’s principally targeting the mid-Atlantic area. 

“I never know what I am going to get,” Hoff stated as he shared his ardour for the venture. 

Unlike stagnant landscapes, human expression is ever-changing, which retains issues thrilling for Hoff. 

When Hoff composes his pictures, he concentrates on the shapes within the picture, somewhat than on the themes themselves. 

“I’m very deliberate,” Hoff stated as he shared a photograph from his carnival venture that he composed in simply three photographs. 

Hoff additionally shared that he enjoys receiving and giving suggestions to different photographers as a result of “it’s important to give a strong emphasis on doing this right.” 

To conclude his presentation, Hoff emphasised the significance of authenticity and suggested college students to “put yourself in your work.”

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