Colruyt Group launches its first Yoboo way of life pharmacy in Antwerp

Colruyt Group continues to develop its well being technique with the opening of its first Yoboo way of life pharmacy in Antwerp. Focused on prevention, this pharmacy affords prospects sensible options to higher handle their well being every day, inserting the pharmacist within the function of a real coach.

The Yoboo idea, available on the market since 2021, already permits shoppers to trace their well being by means of the cell app or through applications provided to firms. With this primary bodily pharmacy, the group expands its method, making these well being recommendation and companies instantly accessible in an area designed for well-being.

The former Noorderlaan pharmacy has been fully remodeled. Beyond conventional pharmaceutical companies, the group now integrates way of life teaching into each day operations. The house, vivid and welcoming, affords a redesigned assortment together with particular meals merchandise and self-tests. Joris De Roover, CEO of Yoboo, explains that the method focuses on three primary areas: vitamin, bodily exercise, and relaxation, inserting way of life on the coronary heart of well being administration.

In this new mannequin, the pharmacist turns into a full-fledged well being information. Accessible with out an appointment, they take heed to sufferers and might present steerage on concrete way of life selections. With Yoboo, recommendation goes past medicine: vitamin, train, and relaxation are actually a part of the assist provided. To reinforce this method, Yoboo gives pharmacists with coaching, sensible strategies, and digital instruments. Today, round fifty pharmacies are a part of the Yoboo ecosystem, and greater than 100 pharmacists have already been skilled, with the purpose of increasing the community throughout Belgium, together with impartial pharmacies.

Colruyt Group, a shareholder in Yoboo since 2023, continues its ambition to turn into a key participant within the meals & well being sector. Lisa Colruyt, the group’s head of well being, emphasizes that this way of life pharmacy extends the group’s initiatives in vitamin, well-being, and bodily exercise, whereas making well being teaching extra accessible and customized.

Currently, Colruyt Group operates 5 pharmacies and develops a totally built-in well being ecosystem, together with manufacturers corresponding to Bio-Planet, Newpharma, Jims, Colruyt Group Academy, Bike Republic, and Xtra. Stefan Goethaert, CEO of Colruyt Group, summarizes the technique: “The combination of our physical and digital solutions is particularly powerful. But it is above all through intersectoral collaboration that we can truly make a difference for consumers’ health.”